Zara's Cheaper Line Is Suddenly So Edgy, It's Almost Unrecognisable

Don't get us wrong, we've always had a soft spot for Zara's cheaper TRF line (and many bloggers rate it as a destination point in-store), but within the past few days, the entire outlook of this section has undergone a major overhaul… And we're hooked.

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(Image credit: Zara)

TRF was always kind of younger, cuter and sillier. But now it's edgy to the maximum, featuring more tracksuits than a Vetements convention, more layers than a Korean street style guru, and more standout accessories than Anna Dello Russo on a global tour. In short, there's a far more directional approach and that's manifested itself in one key way: an extensive mental shopping list that is probably about to become a reality as we type…

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(Image credit: Zara)

Snapped on the backstreets of New York, a perfectly kick-ass set of models showcase the line's pieces that were made for piling on: a bumbag worn across the body here, a tulle dress over jeans there, tights layered under lace-up shoes or unexpected combinations of high-low mixes like hoodies with velvet trousers and faux fur or track pants with stacked platform boots.

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(Image credit: Zara)

Love the campaign? Then you need to shop our best bits—go through the gallery below to discover them…

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.