Zara Is Celebrating Over 40s Style in the Perfect Way

Today Zara launched a new section on its website called Timeless, which celebrates ageless style. But instead of imposing a certain idea of how a 40-something should dress, this ûber-cool editorial sees classic pieces styled in unexpected and standout ways. Models Malgosia Bela, Kristina de Coninck and Yasmin Warsame wear the key pieces of the season, such as '80s metallics, heritage check jackets and furry detailing, and reflect on what style means to them.
"I prefer myself so much better now than ten years ago or twenty years ago," says model Malgosia Bella. "Obviously it would be nice not to get old and ugly, but the mental process is only for the better. So it's a paradox: more confidence, and you are getting old. But… I kind of like it." Scroll below to see Zara's timeless collection and shop the key pieces.
This £110 double breasted coat is a classic you'll wear forever.
We love Zara's high-wasited jeans (£40) paired with these patent high-shine green mules.
This £50 sweater with contrasting fur cuffs is bound to be a Zara success story.
We can't wait for this yellow blanket to drop on site.
We love these wide leg trousers (£70), too.
This boxy double-breasted blazer (£70) looks amazing with nothing underneath.
Yasmin wears the checked trench coat (£96) with suede black boots and a baker boy cap.
Malgosia masters layering, wearing Zara's £96 tailored blazer over a shirt and jumper.
Next up, see 11 older women with truly inspirational style.
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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