The New Zara Drop Our Whole Office Is Slacking Each Other About
Zara releases a trendy new drop, and we proceed to lose it over the mind-blowingly cool (and affordable) pieces. Such is the series of events that occurs, without fail, when any of us peruse Zara's new-arrivals section. On this particular occasion, the retailer really brought its A game, dropping a piece that hits the nail on the head with this spring's major tie-dye trend, and the reactions from Team Who What Wear ended up all over our Slack channel.
It all started when one of our editors, Allyson, posted about a story she was writing on a new pair of jeans from the brand. Immediately, the rest of the team fixated on the tie-dye sweatshirt styled alongside the jeans. You might be wondering why it was a sweatshirt (relatively boring as far as fashion goes) and not, say, a bag or shoes that were the subject of our excitement. Let me explain.
Between the neutral colors and toned-down print, the crew-neck comes off as surprisingly wearable for being part of such an intimidating trend. This, coupled with its $40 price tag, proved to be the recipe for cult fandom. Did I mention the sweatshirt had yet to actually be shoppable on Zara's site? Consider us hooked.
Scroll down to read the Slack messages we sent each other about Zara's new It sweatshirt, and then capitalize on the opportunity to shop it for yourself (along with the rest of the epic tie-dye drop).
I wasn't kidding. I bought the sweatshirt straight from the link Jess dropped in our Slack channel. I can personally attest to how soft and cozy it is (not to mention cool).
Our social editor (and one half of The Devils Wear Zara), Mimi, is also a fan of the sweatshirt, noting, "I feel like this is the tie-dye trend for beginners. It's not too crazy because it's pretty neutral-based. Could wear with a skirt, jeans, over a dress… The list goes on."
Shop the sweatshirt:
More trending tie-dye pieces from Zara:
Next, two Who What Wear editors tried on the most controversial items at Zara. Here's what they loved.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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