I Just Got the Inside Zara Intel on What's Selling Like Mad
Oh, come on, Zara. Would you just give my wallet a rest for two minutes? I feel like Zara parcels arrive at my house at an alarmingly fast rate—the delivery people probably think/know that I have a shopping problem. But that's what happens when you work at Who What Wear. We are a team possessed by the power of this brand.
This summer, Zara has some trends that we know are going to lure both us and you in. To dig a little deeper, we went to our in-house sources to discover what was selling well this month. We're here to deliver to you the Zara items that are resonating with the coolest girls on our radar.
Everything White and Detailed
Style Notes: Emma Rose Thatcher just picked up this statement white linen blouse from Zara—and so did a couple of girls in our office. The look extends to other white and cream pieces being a retail success, like broderie Anglaise blouses and button-through dresses.
Yes to this with tan accessories all summer long.Available in sizes XS to XL.
Small Bags With Big Impact
Style Notes: Mimi and Lauren of @thedevilswearzara know a flippin' good Zara bag when they see one. These, along with small black basket bags have been popular in store.
Floral Dresses… of Course
Style Notes: Anne-Laure Mais picked up this yellow floral dress from Zara recently, and it seems she's not alone in cherry-picking flower prints from this store. The styles below have all been flying out.
This is actually a layering piece to wear over jeans.Available in sizes M to XL.
Minimalistic Shoes
Style Notes: Hannah Lewis was the first girl to alert us to these expensive-looking Zara sandals. The shoe styles that are selling the most all have a similarly pared-back vibe, even if they're wedges, kitten-heel ankle boots, or something entirely different.
These come in three colors, but the tan is the most wearable.Available in sizes 5 to 11.
The kind of ankle boots you can wear during spring and summer.Available in sizes 6 to 10.
Gold Statement Earrings
Style Notes: Josefine knows that the earrings department is where it's at in Zara right now—specifically pairs that are big and gold. You'll see many similar styles below that we have heard are making tills ring.
Hello, '80s style.
Are you buying into any of these trends at Zara? We couldn't blame you if so—they're all too good.
Opening Image: @thedevilswearzara
Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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