This Is Officially the Most Photogenic Trend at Zara RN

Meet Lauren, Who What Wear's fashion editor and co-founder of The Devils Wear Zara. Lauren is so obsessed with Zara that we started calling her the Zara Scout. Now she's turning the nickname into a franchise so she can regularly share her insider knowledge of the brand, including all her hacks, secrets, and must-haves with you.

Thanks to The Devils Wear Zara (a Zara-dedicated IG account run by my BFF and me), I am able to get an inside look at the pieces people are actually wearing from the fast-fashion retailer. And we aren't talking about just influencers here; the people who tag us in their photos fall everywhere on the spectrum from mother to blogger to your co-worker. About once a week, I like to do a deep dive in our tagged photos section to see what everyone is wearing, and this week, there was one print that continuously jumped out at me as I scrolled—snakeskin.

The print is somehow loud yet subtle at the same time. Similar to leopard print, it can be treated as a neutral, allowing you to mix it with everything from stripes to bold colors. In every single photo posted with this print trend, I was more and more blown away by just how eye-catching it was. The nature of the print looks so expensive in every shot even though most of the pieces the ladies ahead are sporting are under $100. Okay, so let's recap: Photogenic? Check. Affordable? Check. On trend? Check. I'm running out of reasons you shouldn't invest in this trend.

If there's anyone who knows how to style this massively popular Zara trend, it's the loyal followers of The Devils Wear Zara. Below, check out some of their stylish outfits incorporating the photogenic trend and shop my favorite snakeskin pieces available at Zara now.

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Style Tip: If you have to choose between going big and going home, we always suggest the former. Pairing a striped sweater and combat boots with snakeskin-print pants don't have to look overwhelming if done the right way.

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Style Tip: In case minimalism is more your thing, opt for a sleek pair of block-heel mules to really make your snake jeans pop. On top, we're imagining a thinly ribbed turtleneck and some delicately layered gold necklaces.

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Style Tip: This snakeskin wrap dress is one of those pieces that can easily be dressed up or down. The way it's paired here with chunky sneakers makes the frock feel wildly approachable.

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Style Tip: Buy a button-down shirt slightly oversize to give you wiggle room when it comes to styling. Here, the shirt is tied up to show off your waist and pant detailing, but it can also be worn untied and loose over a pair of bike shorts or skinny jeans.

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Style Tip: Lean into fall with the must-have outfit combination—a sweater, midi skirt, and ankle boots. The snakeskin print on this skirt makes your outfit feel 10 times more forward, not to mention a heck of a lot more interesting.

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Style Tip: Need a new going-out top? A snakeskin button-down is your best bet. As proven above, this top gives off just the sultry and playful vibes you're looking for in a night-out top.

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Style Tip: Remember that going-out top we just talked about? It can be styled for more casual outings as well. Grab your favorite pair of jeans and ankle boots, and you have a killer outfit, hands down.

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Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.