I Shop for a Living, and These Zara Arrivals Are Bound to Be Big Hits
Zara churns out new arrivals at a rapid pace, so understandably, it can get tricky to find what's truly worthy through the noise. But leave it to the internet sleuths to make Zara fun again: While the state of TikTok is in limbo, if it were to go away, one thing I would surely miss about the app is the dedicated users who filter through Zara's latest drops in real time. If you're not making daily visits to the store or website, it's easy (and quite possible) to miss some true gems among the hundreds of new products. TikTok's Zara investigators always identify the best pieces as they arrive, and when they do, it doesn't take long for said pieces to go viral—take last summer's internet-famous slip dress or the pink wool jacket-and-pant set that sold out like lightning.
Taking a cue from my favorite Zara-dedicated accounts, I spent some time diving through the retailer's new collection both in-store and online. And as expected, Zara truly delivered with edgy, experimental denim pieces that look designer and baggy cargo shorts that hit right on one of the season's biggest trends, among other things. Ultimately, I think I found a ton of pieces that I predict are very likely to go viral. Some of these haven't captured the attention of TikTok yet, but give it some time before Zara's biggest fans are all over them. To shop all of the new arrivals I think are bound to be huge this season, keep clicking below.
As seen above, this top can carry a look all on its own, but it really shines with the coordinating skirt.
Given the popularity of long denim skirts right now, I'd advise buying this sooner than later.
My Saint Laurent obsession has me envisioning this dress with sheer black tights and tall black pumps.
An easy all-black set that effortlessly looks chic? Yep, this will be gone soon.
As simple as they are, unitards are always in high demand, which is why they're almost always difficult to find. Zara doesn't release a ton of them on the regular, so I think everyone will want it.
I think this might be my favorite item out of this whole haul (and that's saying something).
Linen dresses are basically a requirement for spring, hence why they are usually the first to be bought up. The price point of this one is quite nice, and it could honestly pass for Jacquemus.
Earlier this year, a pink bomber jacket and matching pants grabbed the Zara side of TikTok's attention. With its similar bomber silhouette and textured material, I'd say this turquoise-colored set is like an evolution of it.
Seasoned shoppers know Zara's blazer selection is not one to be messed with. They usually sell out quickly, and I don't think this linen version will be any different. It has a cool oversize shape that's not so easy to find.
Style this with loose denim jeans and strappy heels for a low-key nighttime look.
One thing I've noticed when browsing through Zara in person is that cargo shorts are a favorite. My observation leads me to believe these won't be in stock for long either.
Capes are a bit of a wild-card item, but I think the mesh open knit makes this piece really compelling.
My colleagues have repeatedly pointed out that drop waists are ramping up within the trend cycle, so let's just say that I'm getting myself ready.
Here's one of those cool, experimental denim pieces I mentioned previously.
My look for the season includes statement earrings like this and easy, tailored button-down shirts.
I sounded the alarm in winter that cropped textured jackets are a piece that everyone should own. Now, here's your chance.
Linen pants are so practical, and the tailoring here makes them look super polished.
Next up: Yep, the Moda Operandi and Fifteen Percent Pledge Trunkshow Is Everything
Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.
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