27 New-In Buys From Zara, COS and ARKET That Are Cosy, Chic and Classy

As a fashion editor, I spend a healthy portion of my days on the hunt for the latest and greatest on offer across my favourite high-street and designer brands, and lately, I must admit I've been spoilt for choice. 2025 has really started on a cold note, but the latest high-street offerings have me truly excited for the dropping temperatures ahead. From chic coats to cosy knits and chunky boots, I'll always look for a good excuse to layer any day of the week so this is right up my alley.
So, with a love for all things winterwear, I've collated some of the very best new-in pieces across three of my favourite high street brands: Zara, COS and Arket. Each catering to a slightly different audience, and all with their own strengths, this new-season edit comprises classic winter items and trending yet timeless new-season buys.
Read on to discover the very best from these high-street heroes.
1. ZARA
Stop! because this is just the right amount of colour that is needed to bring me out of my winter blues.
2. COS
I am not a colour lover and even I fell in love with this pistachio scarf.
3. ARKET
I realised I don't have a single stripped button down in my wardrobe, so this ticks that box.
Relaxed jeans are showing no signs of going away anytime soon, and we are all the better for it.
Arket's best selling puffer coat in this new green hue has already gained a nice fan following.
Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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