The £26 Zara Bag Is Suddenly All Over Our Instagram Feeds

Zara has a habit of creating cult items. The latest piece from the high-street store that's been adopted by the fashion crowd? A £26 mini bag that ticks off many of the biggest handbag trends—it's wicker, it has a beaded strap and it's so tiny that it just about fits a card and a credit card in it. The bag is from the new collection, but it's already been picked up by the fashion crowd. Aberdeen-based influencer Ada Oguntodu has been wearing hers with a checked blazer, while the Who What Wear editors behind the account The Devil Wears Zara have worn theirs with printed minidresses. Keep scrolling to see and shop the new Zara It bag.
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Next up, see our guide to the biggest trends for autumn/winter 2018.
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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