A few years ago, we couldn't escape the grips of "Millennial Pink" (actually, we still can't shake its grasp), but there's a new color on the scene that's really winning the season in all its glory. You may have heard of it as "Gen-Z yellow" or "stick of butter," but it's a quieter and more subdued take on the eternally optimistic shade of yellow. Paler than something like saffron or neon, this type of yellow is a more wearable foray into the world of non-neutrals if you're looking to dip your feet into color.
Lately, my Instagram feed has been flooding with the hue, and might I say I'm also won over. Bottega Veneta recently incorporated the shade into its palette for the brand's current collection (and just about anything Bottega Veneta does right now is instantly embraced by the fashion set, so there's your endorsement). Lucky for you, shelling out big bucks for designer accessories isn't the only way to get in on one of the season's trending colors, so I'm outlining all the ways to wear Gen-Z yellow for slightly less. Keep scrolling to see how the fashion crowd is wearing the shade and shop the key pieces.
Perhaps the easiest way to noncommittally try out the shade is through your swimwear. Trust us, though—it won't be long before it becomes a color you wear on repeat.
Shop the key pieces:
Count us fans of wearing typical indoor clothes, outdoors—a shimmering silky pajama set can work as a casual fit for relaxed weekends.
Shop the key piece:
Grey check is boring, but yellow check is a whole other story.
From Coperni to Balenciaga, all eyes are untraditional suiting with exaggerated details and interesting silhouettes. This one combines a cropped blazer with a gorgeous shade of pale yellow. We approve.
Shop the key piece:
With yellow coordinating pieces, outfits just hit different.
Shop the key pieces:
Acne Studios also pushed the Gen Z yellow agenda hard this season. Case in point, this quirky sheer ruched skirt, and key hole leggings.
Shop the key piece:
Are LBDs making way for LBYs? Don't say we didn't warn you.
Shop the key piece:
Feeling extra experimental? Mixing a more subtle shade of yellow with a punchier version creates a nice contrast we can't help but smile at.
Shop the key pieces:
Next: From Dresses to Décor, Here’s How to Throw a Stylish Summer Garden Party
-
The Only Thing More Elegant Than Wearing All Black Is Styling It With This High-Value Color TrendSee Jennifer Lawrence for proof.
-
The Gray, Cream, and Navy Items I Swear Out-Rich Every Other Color Trend (Yes, Even Black)Money.
-
If You're Not Into Powder Pink, Kendall Jenner Wore a Spring Color Trend That's Equally as PrettyThere are other pastels in the sea.
-
I'm Sorry, But I Think This It Girl–Approved Bag Color Trend Is Even Better Than BurgundyMikey Madison seems to agree.
-
I Just Went From Blonde to Brunette After 11 Years—5 Wardrobe Color Swaps I'm Making to AdjustAn expert weighed in.
-
This Handbag Color Trend Is Chicer Than Black, Burgundy, and BrownSorry, but it's true.
-
Jennifer Lopez Just Made the One Fashion Mistake That Leads to Regret Every Single TimeOf course, she's the exception.
-
The Ageless Color Trend Women in Their 20s and 50s Are Ditching Black for in 2025It's much more elegant.
