The One Dress Everyone Needs for Winter—and the Under-$40 Version We Love

What’s cozy, comfortable, and actually chic all at the same time? A knit dress, of course. It also just happens to be the ideal style for the colder months, exceptionally versatile, and available for just under $40—thanks to our very own Who What Wear collection for Target.

And since it’s, well, freezing, and I was in need of my own outfit inspiration to get me out of my jean-and-boot rut, I figured I’d round up the best street style looks of late featuring knit dresses and make it easy for you to shop ours when you’re done. From layering tricks to styling tips, just keep scrolling to see all the looks I’m into at the moment and be sure to scroll to the end for our affordable take on the staple. What are you waiting for? Get started! 

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(Image credit: Claudio Lavenia/Getty Images)

Style tip: White shoes are the perfect neutral contrast to a beige-toned dress.

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(Image credit: Matthew Sperzel/Getty Images)

Style tip: If there's one dress style that actually looks good with a puffer, it's this.

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(Image credit: Christian Vierig/Getty Images)

Style tip: Use a small silk scarf as a makeshift belt for an extra touch. 

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(Image credit: Hanna Lassen/Getty Images)

Style tip: Get even more use out of a knit dress by layering it over straight-leg pants or jeans.

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(Image credit: Daniel Zuchnik/Getty Images)

Style tip: Everything looks good with a long black coat.

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(Image credit: Matthew Sperzel/Getty Images)

Style tip: Contrast a red dress with a big white scarf (or cape).

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(Image credit: Hanna Lassen/Getty Images)

Style tip: Matching your dress to your belt to your boots is officially back.

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(Image credit: Hanna Lassen/Getty Images)

Style tip: For occasions, you can dress up your frock with a sleek pair of pumps.

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(Image credit: Christian Vierig/Getty Images)

Style tip: There's no such thing as too much red.

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(Image credit: Christian Vierig/Getty Images)

Style tip: When in doubt, accessorize with anything neutral.

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(Image credit: Daniel Zuchnik/Getty Images)

Style tip: Boots and a blazer make everything look ready for the cold.

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(Image credit: Lexi Aiassa for Who What Wear)

Style tip: Sometimes, all you need is black shoes—and our Elbow Sleeve Crewneck Flat Rib Dress!

Shop our knit dress:

Up next: five trends I hardly wear anymore (and five I've been favoring instead).

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Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.