The Unusual Store Fashion Girls Really Would Prefer to Keep a Secret

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(Image credit: The Style Stalker)

If you're one of those girls who loathes the idea of buying the same Zara boots as the rest of the world and values unique personal style over everything, then I've got the fashion hub for you, friend. However, I'm afraid you are going to have to share it with a select few—Gigi Hadid, Emma Watson and some choice fashion editors would rather keep this discovery a secret. Introducing the cool online (and London- and New York–based boutique) Wolf & Badger.

Haven't heard of it yet? Allow me to give you the lowdown. Established in 2010, Wolf & Badger is essentially a marketplace for independent brands from across the globe. But the USP of this particular platform is that it's highly curated, with collections also switching over every couple of months in-store to keep the brick-and-mortar experience fresh. That kind of laser-sharp focus has meant that Wolf and Badger was in fact the first to stock such cult names as Rixo.

There's a lot to choose from, which can be overwhelming and what we're aiming to combat with our edit. Notable names from this season's lineup include a niche designer handbag brand called Okhtein (Hadid has six different styles), a host of trinkety jewellery collections that sell like hotcakes (and provide excellent, affordable gifting fodder for the months to come) plus my personal new favourite, a Hungarian line called Tomcsanyi which provides the best shirtdresses. Oh, and there's men's, children's and homeware all available too… Just take all of my money already.

Go through the gallery to see the pieces on my wish list.

Related: 13 Pieces That Reached True Cult Status This Month

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.