I Studied the Winter Trends Taking Over Instagram—Take Note of These 9

If you scroll through Instagram enough, you're bound to notice more than a few common themes. The satin Miu Miu ballet flats everyone and their mother is snapping photos in? Yep, they've put the brand at the center of the balletcore aesthetic. How about the colorful knit scarves that seem to come back around every single winter? Those ACNE Studios scarves continue to sell out.

While my job may entail scrolling through Instagram more than the average person, the dozens of images pooling in my saved folders confirm that the trends I'm noticing are most certainly a thing this season. Meet the winter Instagram fashion trends I keep seeing all over my feed.

An endless slew of influencers, editors, buyers, and miscellaneous fashion people all agree on the list below. Don't just take my word for it, though—the proof is all over the 'gram. Keep reading to see all nine fashion picks and shop them yourself. I've seeded out the best options at many price points.

1. Scarf Coats

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(Image credit: @ABIMARVEL)

Toteme is the leader in this trend, as its signature coats have become one of the most highly coveted luxury pieces this season. Now, you can even find puffers and cardigans with coordinating scarves.

2. Oversize Knit Scarves

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(Image credit: @thatgirlyusra)

Although this trend comes around every winter, it's just as exciting every time it does. It's like a portable blanket, so add one to your cart and bundle up. Bonus points if it's extra colorful.

3. Wide-Sleeve Sweaters

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(Image credit: @monikh)

Cozy is key during winter, and the fashion set is staying comfy this season with wide-sleeve knitwear. Whether it's part of the sweater's design or you have to go up a size—the bigger, the better!

4. Sweater Scarf

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(Image credit: @jenknowsbestblog)

This styling trick is a fashion favorite and it'll cost you nothing. Simply take your favorite sweater, tie it over your shoulder, and voilà. It's the perfect way to add an extra touch to your look all while staying warm.

5. Teddy Coats

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(Image credit: @emmaleger)

If you don't want to leave your blanket at home, this coat style comes as a close replacement. Teddy coats have come in and out of style in the past few years, but 2022's favorite style seems to be long and oversize options.

6. Statement Puffers

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(Image credit: @emilisindlev)

Remember when you were in school and refused to put on the puffer jacket your parents bought you? You won't feel like that with a cool statement-making puffer.

7. Double Denim

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(Image credit: @matildadjerf)

The double-denim look has no doubt been around for years, but I've noticed an uptick of it on the 'gram. And it's not just with jeans—I'm seeing plenty of denim skirts styled with jackets as well. 

8. Metallic Accessories

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(Image credit: @fashionwithjazz)

Metallics and glitter accessories are no longer reserved for just the holidays. Wear them with your party dresses one night and with your lunch date the next morning. 

9. Fur-Trimmed Jackets

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(Image credit: @gabrigofis)

Back in 2020, fur trim was commonly done in typical "Gen Z" fashion. While you'll still find brightly collared jackets on the market, now, there are plenty of understated options as well.

Next: I'm an Editor—Here Are 30 Luxe Gifts (Bags! Jewelry! Cashmere!) I Can't Ignore

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Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.