I've Been Shopping for 3 Hours—30 Items I Either Added to My Cart or Already Bought
Sometimes, you just have to dedicate a large chunk of your day to shopping online for pretty things. Sure, there are more productive things I could be doing, like writing out my 2025 goals and finally booking my flights for an upcoming trip. (Middle seat, here I come.) Instead, I've been scrolling through my favorite retailers' new-arrivals pages for three hours and feel blissfully satisfied with myself—probably because of all the shockingly good finds I've come across. Think cashmere sock boots (yes, those exist), a sleek and on-sale J.Crew sweater that gives Tom Ford–era Gucci vibes, and the best jeans on the planet. Trust me. You'd be thrilled, too, if your latest haul went this well.
Luckily, it can. Unlike pesky gatekeepers, I'm happy to share the wealth of knowledge I gained during my morning of retail therapy. And it's all just a scroll away. Below, find 30 winter fashion items that I either already bought or are currently residing in my shopping cart. As long as you don't take the last one in stock, the whole lot is yours for the taking. Please, don't feel guilty about shopping in the middle of the day. January is hard—you deserve a fashion distraction.
I like my jewelry simple and stunning, and this solid-gold pendant necklace checks off both. I'm eyeing the Blush Tourmaline option since it fits with the current blush-pink trend and is recommended for my birth month (October).
I already own these in black but love them so much that I'm considering another color too.
This clutch version of Alaïa's viral Le Teckel bag is all I can think about.
Editors know all too well that COS has the best budget-friendly coats.
You might already own Mary Janes, but have you taken a look at this velvet pair?
I keep seeing waist-cinching leather jackets like this. Chloë Sevigny actually just wore Phoebe Philo's version in an editorial… Just saying.
Everybody I know in fashion swears by this COS tee. It's just thick enough.
This belt will make every tee-and-jeans look feel expensive and luxe.
Calf hair is dominating right now, and for good reason. No matter what form it takes on, the resulting fashion item is ridiculously chic.
These are too cute not to purchase on a whim.
These are not only crazy soft and comfy, but they also look really cool peeking out from underneath the waistband of your low-rise baggy jeans.
I have two pairs of these—that's how incredible I think they are.
A cool, elevated, and practical pair of boots is just a quick shipping window away.
All of a sudden, every chic woman in Paris, Copenhagen, and London is wearing a suede trench coat.
This high-neck, drapey blouse will look so beautiful tucked into column skirts, trousers, and jeans.
This post was published at an earlier date and has since been updated.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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