5 Winter Color Trends Every Fashion Person Is Wearing in 2024

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(Image credit: The Attico via Imaxtree; Courtesy of The Row; Courtesy of Fendi; Courtesy of Altuzurra; Courtesy of Ferragamo)

When I think of winter fashion, I think of fashion people gravitating toward warm neutrals among a sea of everyone else wearing typical black coats. In the rush to feel as warm as possible, comfort comes first, and that occasionally means that the concept of wearing color goes out the window.

I’m on a mission to make things different this year by adopting some bright and fun colors. I did a lot of scrolling to discover the best color schemes from the fall 2023 runways and also snuck in some options that ruled the spring 2024 runways for early adopters, and these common themes must be noted. Below, find the five winter color trends every fashion person will be wearing in 2024.

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(Image credit: Courtesy of Gucci; The Attico via Imaxtree; Saint Laurent via Imaxtree)

This fall, striking shades of red pulled every neutral lover out of their shell. People were adopting this bold pop of color like no other. In winter, I think the fashion crowd will find themselves wanting something a bit deeper and gravitating toward oxblood accessories and staples.

Shop the color trend:

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(Image credit: Courtesy of Eckhaus Latta; Courtesy of Bottega Veneta; Courtesy of The Row)

Green is another color that took the world by storm and was on everybody faster than lightning. Winter is a bit more subdued, so instead of the Bottega Kelly green that we’ve all come to know, try wearing these light-green shades that remind me of olive oil. Sophistication at its finest. 

Shop the color trend:

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(Image credit: Courtesy of Gucci; Courtesy of Fendi; Courtesy of Ferragamo)

Being a working woman has never been cooler, and whether you work in an office or out of your own kitchen, you’ve got to have a look at the fashion industry’s newfound appreciation for workwear in all forms, especially when it comes in gray. Corporate girlies, unite.

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(Image credit: Courtesy of Victoria Beckham; Courtesy of Alexander McQueen; Courtesy of Altuzarra)

This bold shade of purple has been associated with royalty since BCE years. Since it’s a less popular colorway right now, wearing it shows everyone that you have a love for fashion. I love mixing and matching this colorway with other bold hues.

Shop the color trend:

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(Image credit: Courtesy of Ferragamo; Courtesy of Chloé; Courtesy of Versace)

Okay, okay. I know I said this list was for colorful trends, but black has a chokehold on me right now, and it deserves a mention. When styled right, it steps away from the aforementioned "boring black coats" and feels like a moment. The number of ways to put together an all-black outfit is endless, so don’t worry if your closet is filled with only black pieces. All-black looks are an easy way to make a statement, and if you want to look like a real New Yorker, it’s a go-to.

Shop the color trend:

This post was published at an earlier date and has since been updated.

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Sierra Mayhew
Fashion Editor

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.