30 Winter Coats That Understood the Chic-But-Affordable Assignment
When it comes to adding new items to our wardrobe, none go through the same level of scrutiny that we put coats through. We want them to be versatile, look good, feel good and elevate whatever we choose to wear underneath. That's a lot. Throw adhering to a budget into the mix, and it might sound like you're setting yourself up for failure—that it would be impossible to find a coat that ticks all of these boxes. Thankfully, I've always liked a challenge.
Call it stubbornness or overconfidence, but I was sure I could find at last a handful of coats that fit the above brief—and, when I put my mind to it, I found 24 of them, which I've outlined for you below. My edit features coats that understood the assignment. Chic without being bank account–busting, every coat you see before you comes in at £250 and under. Of course, I can't ascertain or assume what you see as being "affordable”—that term means very different things to different people—but I did make a conscious effort to include coats at every price point; further proof that you needn't spend a fortune to get your hands on some exemplary outerwear.
From affordable coats I keep seeing on Instagram to the styles I'm personally coveting, scroll on to see the 24 best winter coats under £250 on the market right now.
SHOP COATS UNDER £250
This oversized number has proven popular with the style set.
An affordable alternative to Max Mara.
You'll enjoy pulling this out every year.
Throw this on for weekend errands.
We know so many celebs who have (and love) this Mango coat.
I've seen this so much on Instagram recently and I love it every single time.
Albaray is a lesser-known British brand that does outerwear particularly well.
Next Up: These 12 Influencers Just Found the Most Expensive-Looking High-Street Coats
Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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