I Shop for a Living—Here Are 30 Expensive-Looking Winter Basics Under £75

It's clear that we're all going to be on a bit of a tighter budget this winter, but that doesn't help the fact that we still want our wardrobes to look chic, elevated and, well, expensive. That's why I thought I'd put my shopping-expert talents to good use and pull together an edit of the most impressive, expensive-looking winter basics I've seen so far this season—all under £75.

We Who What Wear editors spend a lot of time scrolling through both designer and high-street collections, comparing and considering where to invest and where to save. Some pieces, like a beautiful leather bag or classic coat, are worth spending a bit more on so that you don't have to repeat-buy. But from my cold-weather wardrobe research this year, there are also plenty of pieces—especially basics—that you can find excellent versions of on the high street. Think cosy knits, polished jumper dresses and even extra-warm puffer coats (perfect for those of us still refusing to turn the heating on). 

Keep scrolling and you'll see 30 affordable buys under £75, all of which can be put towards building the framework of your winter wardrobe. From leggings and tights to blazers and boots, they're all here, ready for you to shop (practically) guilt-free. Enjoy!

Shop Under-£75 Winter Basics

Next up: The 9 Most Expensive-Looking Pieces on the High Street This Week

Emily Dawes
Affiliate Editor

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.