I Shop for a Living—Here Are 30 Expensive-Looking Winter Basics Under £75

It's clear that we're all going to be on a bit of a tighter budget this winter, but that doesn't help the fact that we still want our wardrobes to look chic, elevated and, well, expensive. That's why I thought I'd put my shopping-expert talents to good use and pull together an edit of the most impressive, expensive-looking winter basics I've seen so far this season—all under £75.

We Who What Wear editors spend a lot of time scrolling through both designer and high-street collections, comparing and considering where to invest and where to save. Some pieces, like a beautiful leather bag or classic coat, are worth spending a bit more on so that you don't have to repeat-buy. But from my cold-weather wardrobe research this year, there are also plenty of pieces—especially basics—that you can find excellent versions of on the high street. Think cosy knits, polished jumper dresses and even extra-warm puffer coats (perfect for those of us still refusing to turn the heating on). 

Keep scrolling and you'll see 30 affordable buys under £75, all of which can be put towards building the framework of your winter wardrobe. From leggings and tights to blazers and boots, they're all here, ready for you to shop (practically) guilt-free. Enjoy!

Shop Under-£75 Winter Basics

Next up: The 9 Most Expensive-Looking Pieces on the High Street This Week

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.