This Little-Known Skincare Brand Is Already My Best Beauty Discovery of 2021

Natural beauty is not my thing for a number of reasons. First, my skin is quite sensitive and freaks out whenever irritating natural ingredients come within one foot of it. Second, I’m an advocate for many of the skin-loving chemicals (the ones that stop brands marketing their products as "natural”) that actually prevent the buildup of nasty bacteria in so many beauty products. 

Most importantly, however, I am yet to find a natural skincare brand that actually works. While so many natural products offer top-notch hydration, when it comes to dealing with other skin issues, such as oiliness, breakouts, pigmentation and fine lines, they always seem to fall short. And mostly, I’ve been happy living my life avoiding natural skincare products wherever I can. But then, a few months ago, I discovered Wildsmith Skin, and everything changed.

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(Image credit: @SHANNONLAWLOR)

While my disdain for natural skincare has always been undeniable, I go totally weak at the knees for any sort of spa product—and that is exactly why Wildsmith first ended up in my hands. As a natural brand that champions botanicals and bioactives, Wildsmith products aren’t traditionally my bag. However, the moment my shallow beauty-editor brain found out that Wildsmith products are used at Little Bothy Spa at Heckfield Place (if you haven’t had the joy of experiencing the Hampshire-based retreat, it’s basically like living in a Jane Austen novel without the stresses of love triangles and 19-century living), I was in.

Any beauty product that helps make my one-bedroom flat feel even a little bit spa-like gets my seal of approval, so I slapped on every Wildsmith product that came my way. It’s the delicious scents that hit you first—botanical and mind-soothing in all of the best ways—but it was the textures that really won me over. The cleansing balm (which is always my first port of call) is thick, rich and jelly-like, melting into the skin to create a sumptuous oil that removes every hint of makeup. The body serum is luxurious and creamy, leaving behind a non-greasy veil of moisture, while the body oils are lightweight and possess just the right amount of slip.

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(Image credit: @SHANNONLAWLOR)

And while I am by no means underplaying the importance of a beauty routine that fills you with unparalleled levels of joy, above all else, in order for me to really jump on board the natural-beauty train, the products have to work. The craziest thing about Wildsmith is I have actually found myself reaching for��its natural products over some of my most-loved, non-natural favourites. When my oiliness and congestion were out of control, the Dual-Action Exfoliating Treatment quite literally smoothed out my whole complexion. When the fine lines on my forehead were exacerbated by dryness, Active Repair Copper Peptide Serum turned my skin glowing and healthy-looking. 

The cold hard truth is, up until now, I have never found a natural skincare range that harnesses powerful active ingredients quite like this. From gently exfoliating PHAs to high-tech copper peptides to help minimise the signs of ageing, Wildsmith has managed to blend the efficacious world of skincare seamlessly with that of natural beauty. It's like having your own little slice of luxury at home that gives truly spa-like results. If you enjoy all that luxury beauty has to offer but are fed up of false claims, I urge you to give it a go. Honestly, my skin is seriously thanking me for it.

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Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.