11 New Bags You'd Never Know Cost Less Than $40
Sponsor Content Created With Who What Wear, Target
In our never-ending quest to provide you with not only the best content but also the best shopping finds, today we’re bringing you the ultimate roundup of—brace yourself—actually affordable bags that are seriously cool. How do we know? Well, here’s the zinger: We designed them just for you.
That’s right. They’re from our very own Who What Wear collection, specifically part of our latest drop for winter. From classic cross-bodies (with removable straps, of course) to trendy top-handle bags that make a statement to a useful weekender you’ll take on all your upcoming trips, we’ve got a purse for every occasion and every style type. The best part, of course, is that they’re all under $40—meaning they’re the perfect pieces to either gift a friend with or treat yourself to, guilt-free. To see and shop all the bags for yourself, simply scroll!
I took this for a spin myself and got so many compliments.
The mock-croc trend is even cooler in a vibrant color.
This little bag comes with a removable pouch that can be left in or taken out, so it's really two styles in one.
Girls with classic style would love to get this as a holiday gift.
This sleek weekender is perfect for any last-minute day trips that come up.
Another two-in-one, this bright blue pouch can double as your new clutch, and the whole bag is ideal for adding some color to all-black outfits.
Our own CEO, Katherine Power, shows us how perfect the Tambourine bag is for work events.
This color makes everything, including this $30 bag, look expensive.
Up next: the 42 things you have to buy from Zara, Shopbop, and Net-a-Porter right now.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.
-
I'm Buying These 30 Under-$100 Items to Look Trust-Fund Rich During Nordstrom's Early Black Friday Sale
Ready, set, shop.
By Ana Escalante
-
Law Roach's World: His New Book, Bag of Choice, and What He Grabs on a Target Run
"[Styling] has made my world so much bigger."
By Jasmine Fox-Suliaman
-
Brooches, Scarves, and Suede Flats: 23 Under-$75 Fall Items That Will Amp Up Your Jeans
They'll instantly elevate your outfit.
By Ana Escalante
-
10 Luxe Fall Finds I'm Lusting Over and 20 Under-$50 Finds I'm Actually Buying
My wallet is thanking me.
By Ana Escalante
-
These Chic Finds From Amazon's October Prime Day Feel Very 2025—30 I’m Adding to Cart
Most are under $50.
By Jennifer Camp Forbes
-
I'm in My 20s—Here Are 6 Style Lessons I Learned to Look More Polished and Grown-Up
Sophisticated styling 101.
By Nikki Chwatt
-
8 Copenhagen Street Style Trends I Plan to Replicate in New York
Pared back yet never boring.
By Nikki Chwatt
-
These Under-$50 Amazon Prime Day Finds Are Guaranteed to Make Your Outfit Look More Expensive
Bring on the compliments.
By Jennifer Camp Forbes