The New Who What Wear Collection Is Game Changing

Sponsor Content Created With Who What Wear

If you’re like most fashion girls we know, the start of a new season (like fall) translates to a major wardrobe revamp. Sundresses and sandals get tucked away until next year, and cozy knits and ankle boots get pulled out from the corners of the closet. And, of course, a little shopping is in order. Thankfully, the new Who What Wear arrivals are available now at Target, and they’re amazing. Also, as you probably already know by now, they’re insanely affordable.

So what’s to expect from this new autumn assortment? For starters, the outerwear selection is on point. There are bombers, parkas, capes, and even a faux-fur coat bound to get you loads of compliments. The dresses will take you stylishly and seamlessly from office to party, and the accessories are our best yet (we’re talking to you, furry pink purse!).

Scroll down to see 24 of our favorite new arrivals, and be sure to tell us which pieces you’ll be buying in the comments—we want to know!

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Nicole Kliest
Freelance Contributor

Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)