Guess Which Trend Has Quadrupled in Popularity Since the Election Started
As it turns out, not even the fashion industry is immune to the effects of this year's election. Lyst reports that searches for one style in particular have spiked due to election coverage: white pantsuits. In fact, Lyst revealed that searches for the trend have grown a whopping 460% since January. Of course, there was a particular surge in interest after Hillary Clinton wore a white Ralph Lauren pantsuit to the final presidential debate.
The color also happens to have a deeper meaning behind it, as it's linked to the suffrage movement. The New York Times' Vanessa Friedman explained the significance: "A grass-roots movement on social media has been urging women to #WearWhiteToVote in solidarity with the American suffragists, who adopted the color as one of their signatures and fought for what has now come (at least partly) to fruition: the first woman as a major party’s candidate for president."
Want in on the trend? Scroll down to see Hillary Clinton's now-iconic white pantsuit, and shop our favorite ways to try the look!
Theory Robiva Crepe Blazer ($445) and Ambrisia Cropped Crepe Wide-Leg Pants ($335)
ASOS Slim Tailored Jacket ($63) and Ankle Grazer Cigarette Trousers ($42)
The Row Schoolboy Jacket ($1325) and Netips Stretch-Cady Pants ($790)
What are your thoughts on the trend? Tell us in the comments below!
Opening Image: Getty Images
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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