TikTok Introduced Me to the "Whimsigoth" Aesthetic—30 Pieces I'm Shopping First

It seems like every day there's a new trend or dressing phenomenon to pay attention to. From Kendall Jenner's pants-less moment to the resurgence of the outdoor-inspired gorpcore aesthetic, there's so much to be excited about in the fast-moving world of fashion. That's why we had to dive in headfirst when witch-inspired "whimsigoth" looks started popping up all over social media.
What is the "Whimsigoth" aesthetic?
The magical trend is a mix of the darkness of gothic influences and the layers and billowiness seen in boho styling. If you've been wanting to channel whimsigoth, we're here to help. Ahead, shop a curation of fashion finds that really nail the aesthetic.
We've highlighted some whimsical looks, including rich jewel tones, velvety textures, maxi skirts, and so much more. We've even thrown in pieces featuring starry motifs and other emblems. Now's the time to channel whimsigoth icons of the past, from '90s-era Stevie Nicks and Lisa Bonet to the witchy sisters in Charmed and Practical Magic. Keep scrolling for the magic ahead.
How to wear the whimsigoth aesthetic:
Anything with a print that you would call whimsical and potentially dark falls right into this category. Style a top like that with jeans, and you've met the perfect nod at the aesthetic.
You normally wouldn't expect to see pink with a skirt like this, and that's what makes me think of it as an extension of the whimsigoth aesthetic. Expect the unexpected.
Crochet can be used in many ways to tap into this trend. It's the perfect texture to turn heads, and any dark prints go right along with it. Emerging brand Diotima is a great place to look for something like this.
The metallic in this look reminds me of all things goth, while the colorful plaid print is quite whimsical. Everything about this look would be whimsigoth approved.
Shop the aesthetic:
Use this tiered skirt as a base to add more witchy layers.
This maxi gives off "neighborhood friendly witch" energy.
A skinny scarf is the ideal piece to top off a layered look.
Stack other necklaces with this one for an opulent look.
This aesthetic gravitates toward flared and bell-bottom jeans.
Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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