February Is One of the Best Months for Shopping—31 Stunning New Items I'm Eyeing

If hating winter has become your entire personality lately, join the club. But luckily for all of us, spring is on its way. The days are already getting longer and store shelves are stocked with warm(er) weather items. I'm one of those annoying people who likes winter but gets tired of their wardrobe for it after a while. So let's do some shopping, shall we?
Scrolling through a retailer's new arrivals is one of my favorite pastimes and I've been doing a lot of it lately, as they're coming in fast and hot. February is one of the best months for shopping, in my opinion, as brands are transitioning from winter to spring inventory and all of the new stuff isn't yet picked over (which it will be in a month).
Keep scrolling to shop my carefully selected February shopping list. I think you'll be pleased.
Given how pretty this is, I hope the bow trend never dies.
My Reformation cart is 20 items deep, but this will be in the next order I place.
These are the jeans I plan on wearing for the entirety of spring.
It was inevitable that everyone is wearing big sunglasses again.
Don't blame me if these are sold out by the time you click through.
This cult-favorite top was just released in pinstripes—you know what to do.
Oversize button-downs are being replaced by fitted ones this season.
White poplin midi skirts are randomly very trendy, so of course, I want one.
These Birkenstocks sell out every single summer. I'm partial to this new eggshell shade.
This wildly popular dress is back in stock and mine just arrived in the mail.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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