I Just Found the Best 48 Under-£100 Buys in Time for Payday

What to buy under £100? It's a question we often get asked, especially around payday. You want to allow yourself a splurge without being silly, but that kind of pressure can lead to either purchasing something entirely useless on a whim or not getting anything at all (sacrilege!) So this is where we step in to offer up a bit of guidance.
There are no set rules about which items work under this price point and which items don't; it's more about cherrypicking clever pieces that look expensive even if they really aren't. A statement accessory can be worn a million ways, but it's also well worth considering elevated, updated staples—like a great camel-coloured blazer to replace all of the worn-out jackets from last year, or a pair of cord trousers that are on-trend now and will always come back into fashion in the future.
We trawled the stores so you don't have to, uncovering expensive-looking, affordable pieces you can snap up from ASOS to Zara, Arket to Warehouse. Go through the gallery to shop the best under-£100 items from each of your favourite stores.
MARKS AND SPENCER
WAREHOUSE
TOPSHOP
& OTHER STORIES
ARKET
MANGO
JOHN LEWIS & PARTNERS
Related: The 19 Pieces Worth a Second Look at H&M Right Now
CHARLES AND KEITH
Related: Everyone in London Is Wearing This Topshop Dress Right Now
ASOS
Related: There Are Over 3000 New-In Pieces From ASOS—Here Are the 24 We Want
COS
ZARA
WHISTLES
LINKS OF LONDON
FREE PEOPLE
THE OUTNET
WEEKDAY
Next up, your spring/summer 2019 trend guide.
Opening Images: The Style Stalker
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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