It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss

I am so ready for linen weather. This wrap dress, paired with the equally chic trousers is a total dream. Add a long pendant necklace and black leather accessories.

A great city runner—Converse have given their legacy style a slim-line athletic profile, which is the style of the moment, if you didn't already know.

I love a tomato red. This linen shirt from Mango will add a perfect punch of colour to simple minimal looks. JLaw would approve.

These limited edition Mini Tota drop earrings will add a subtle elegance to your earring party. They are also handmade in London. Gorgeous!

This silk dress makes me want a background part in The White Lotus. Pair with a one piece from Joanna Ortiz for the full vacation mood.

Dragon Diffusion bags are still being swung on the arms of many a style-setter. This milky toned update is my new obsession.

The hunt is over for the perfect denim shirt—I think I may have just found it with this oversized number from KALLMAYER. The perfect wash and fit!

Alexa Chung has been spotted wearing a super similar style. I love a weird green to throw off a look—the rest of the fash-pack agree.

The boat shoe trend is sticking around— just in time for some sun. This suede pair are super soft and wearable for weekend errands.

Fans of the recent boho revival and the seasonal smash hit, butter yellow, will love this chiffon blouse from H&M. Not only does it look far more expensive than it's price tag (under £20!), but it will also pair perfectly with all of your spring bottoms from jeans to slip skirts.

If like me you've seen Uniqlo's barrel trousers all over your feeds, you'll know just how well the fit and fabrication has gone down with customers looking for the perfect everyday trouser.

I've never been one for jumpsuits as the proportions are usually a nightmare to get right, but this layered version has me rethinking writing them off so quickly. Unlike most styles that hang baggy or pull around the crotch, this is ideal solution for a chic all-in-one outfit that isn't the obvious little black dress.

All it takes is one day of sunshine to make me shelve my boots in favour of sandals, but I'm convinced that spring 2025 is all about the wooden heel. Scholl have been at forefront of the comfy clog for decades, but their latest offering is far too chic to ignore. Don't believe me? Check out the (almost) sold-out collaboration with No 21. too.

Whenever I'm in need of.a beautiful dress, the first place I always head is Rixo. You'll be covered for spring days, weddings, parties, dinner dates, the possibilities are endless.

I'm almost hesitant to share this gorgeous large woven tote, as those who haven't yet cottoned onto Charles and Keith's brilliance might let affordable fashion's best kept secret out of the, well, bag.

If you didn't spot these all over Copenhagen fashion week, allow me to get you up to speed. Ganni's camel trench coat is undoubtedly the it buy of the season, and I can't quite believe it's still in stock.

Remember the Realisation Par Gia dress? Mark my words—this Faithfull alternative is about to be everywhere this summer.

Be still my beating heart! Fitflop and Roksanda may have given us the dream shoe collab for a chilly start to spring (especially if the street style set have anything to say about it). Here's to hoping they stay stick around for long enough to get my hands on a pair too.

Just add jeans, midi skirts, wide-leg trousers or capris for a joyfully spring look more interesting than a plain white tee.

Okay yes, these are technically PJs, but I'd happily wear the trousers outside with a cosy knit and easy flats for all of my weekend errands.

I saw Kendall in these UGG slides, so I immediately had to get these UGG slides. Say what you want about a shearling sandal, but I can promise you, the more you think about it, the more they make sense (plus the comfort level is unmatched).

I've been waiting all year for the opportunity to wear a pretty, light knit dress like this.

The most popular topic of conversation in the Who What Wear editor's group chat is when is the right time to start wearing linen again (I'm a strong advocate for stocking up now before the crowds come).

Looking for your next pair of designer sunnies? Linda Farrow's spring/summer collection just landed, and timeless pairs like the Celeste should be high on your list of options to consider. They'll go with everything in your wardrobe.

You might want to screenshot this dress—it won't stick around for long as it's the perfect style to transition effortlessly from desk to dinner.

I audibly gasped when I saw this new bag from Toteme. It doesn't get more luxurious (or practical) than this, and according to my fellow editors who invested in the brands T-Lock style, Toteme really do make bags that last a lifetime.

My dream spring outfit? You're looking at it. Why faff about trying to piece together not-too-warm-not-too-chilly looks when ARKET have done the hard work for you and brought back the trouser that does it all.

Stop scrolling! Manu Atelier's bestselling bag is back in a new East/West silhouette that is guaranteed to be just as popular as the original Cambon. Don't say we didn't give you the heads up...

Sunnier weather calls for easy, breezy pull-on dresses that take the fuss out of getting ready in the morning, and this flared-skirt style ticks every box.

If you're wondering if skinny jeans are truly back or not, Rebecca Vallance's Naomie jeans just entered the chat

Those who will remember Marks and Spencer's leather sandals from previous years will be excited to hear that the same square-toed flip-flops are back, but this time in luxe tan suede. A "could-be-designer" buy if I ever saw one.

Summer is just around the corner, and you'll be glad you invested in this flattering shirred dress from Dôen.

Until it's warm enough to forgo jackets all together, this is the perfect transitional layer to wear with everything from tees and tanks to dresses.

Rise & Fall's whisper-soft silk skirt will add a decadent touch to even the most basic outfit.

Just add blue jeans, flats and a trench coat and you have the perfect spring outfit for any occasion.

If you're looking for a roomy tote that makes for an elegant everyday bag, you just found it from Folklore.

If you missed the news, buttermilk yellow is back and bigger than ever (mark my words), and this nip-waisted dress deserves a spot in your wish list for it's perfect execution alone.

There's no arguing with this price tag, this entire outfit is well worth copying for spring.

Just add a white tee and your favourite jeans or mini skirt, and wear on repeat.

We all have a H&M knit in our wardrobe, but they may have bested their own work with this perfect mohair blend cardigan. The premium selection edit really does never miss.

A truly French inspired skirt you can wear all year round? Bravo, Sézane!

PSA: the Free People co-ord that our editors were obsessed with is back in stock! This chic instant outfit compromises of a cute fitted cardigan and matching A-line skirt designed to take the hassle out of outfit pairing. Oh, and did I mention it comes in eight different colours?

Bomber jackets are always a Who What Wear favourite, but this one has a particularly superb fit and exceptional quality.

Isn't this just perfect suede shoulder bag for spring? Bring on the sunshine.

Until it's warm enough to commit to sandals, you can dress up your denim with these for a little extra coverage.

The latest Alexa Chung X Barbour edit is finally here! Expect cool-girl jackets, cosy knits and some fisherman-core coded pieces that are about to skyrocket in popularity over the next few months.

Is anyone else finding getting ready on cold, grey mornings particularly hard? Reformations Micah pants are the closest thing you can get to rolling out on bed and staying in PJs while still looking like you pulled a stylish look together.

The high street has put out some strong alternatives, but I can't stop thinking about these perfectly crafted Saint Laurent loafers. These would make a truly special gift from you, to you.

How to add a point of interest to your plain white tee with the addition of just one accessory. Bravo, COS.

I have a feeling that once the word gets out about this, we're guaranteed to see another sell out success from M&S. The nipped waist! The matching waistcoat and trousers! The buttermilk yellow! This is a winner on all fronts.

The Row + Raffia = the ultimate spring bag for fashion insiders.

Dinner, date night, parties, special occasions—the next time the dress code is "jeans and a nice top", this is exactly what we mean.

Only ARKET could come up with a shorts suit so strong that I'd be willing to wear shorts in February. Sorry to my wide-leg trousers but, I think this combo just won in the style stakes.

I've never met a real suede jacket I didn't like, and this Massimo iteration just took first place. Expect premium quality at a slightly higher high street price.

This silhouette is just. So. Elegant. Pair with a fitted knit and flats and wait for the compliments to roll in.

Wear over your favourite blazers and cardigans for a chic nod to winter layering that is being championed by social media's best dressed.

Smythson aren't just experts in luxury stationary, there are outstanding leather goods like this polished crossbody in the roster too. That's your next everyday bag sorted.

Once I discovered Dôen dresses, there was no going back. This Ashlynn dress was a bestseller last year, and it's now back in stock just in time for a sunny spring that calls for ballet flats and light cardigans.

Act fast—there's a reason why these slightly barrelled jeans are selling so fast.

Call me shoe obsessed, but these square-toed boots boast some serious designer energy for under £150.

A timeless trench is always a sound investment, and the funnel collar and cinched waist make this one stand out from the crowd.

And speaking of great investments, a cosy biscuit pullover is one of those pieces that you'll wear on repeat with just about everything in your wardrobe. .

Sunnier days are just around the corner, and from the moment I saw this buttermilk yellow dress, I started counting down to spring. Just imagine this this a light jacket and dressy flats.

Its; back and bigger than ever—the high street tote that even A-listers love is back in stock and available in new colours and sizes, but I have a feeling you might miss out if you don't act fast.

White denim + corduroy = the perfect transitional jacket (and for under £50).

Conclusive proof that leggings aren't just for loungewear, COS has an option that toes the line between cigarette pants, leggings and capris, so you can look smart in style.

Whether its cooler weeks or sunnier days, these are destined for bestseller status. Just imagine how well they dress up blue denim.

We called it—the Bottega Ciao Ciao is about to reach icon status. Prepare to see this on the arms of the street style set's best dressed for the remainder of fashion month.

I wouldn't mind seeing out the last few weeks of wintery weather in a cosy Fair Isle like this.

Like your everyday blazer, but much, much better.

The big news is that skinny jeans are back, but until I summon up the courage to try a pair for myself, the Snow straight jeans are an ultra slim-line alternative that aren't too tight around the ankle.

Fans of Marks and Spencers affordable take on luxury trends will love this faux leather jacket. Ideal for wearing now over cardigans, jumpers, tees, dresses, tank tops...

This perfectly finished knit comes in cream, black, grey, blue and stripe, so you're spoiled for choice when building the cosiest (and smartest) weekend 'fit.

Is it too soon to call turned-up cuffs the next big denim trend of 2025?

The most elegant day-to-evening dress on the high street right now. Ideal for the days when you don't know what to wear, but want to feel your most polished.

Believe me—You'll never regret a slouchy, suede bag, and JW Anderson's Loafer bag is destined for greatness. Just check out our list of the It bags of 2025.

I'm still obsessed with the cinched waist and inky wash of this clever denim jacket from Abercrombie. It immediately feels smarter than acid wash bikers.

Oh hello, could-be-designer cardigan! This is how to make knitwear look luxe.

PSA: Loewe have just dropped the Ballet Runner 2.0—a reinvention of the style first introduced in 2019, and a hybrid running shoe and ballet flat in true distinctive Loewe style.

While it's still cold enough for a long coat, but mild enough to not require a puffer, this chic wool trench is the perfect transitional style for a bright but breezy introduction to spring.

I can't help it, I'm collared knit obsessed, and this shade of red has just put this to the top of my wish list.

Spring, is that you? Well, not quite. But Dear Frances have rereleased their bestselling Balla flats in this dreamy, limited edition shade of candy pink, and I can't think of a more perfect shoe to make the most of sunnier days.

Remember the days of the week underwear from your childhood? Fruity Booty have made them even better by coming up with different styles for each day of the week, and of course Saturdays are flirty thongs and Sundays are for comfy boxers.

It's about time I stopped admiring this from afar and appreciated it for the spacious, versatile tote bag that it is.

Love horseshoe jeans? You'll be happy to know that COS have perfected the barrel silhouette in black cotton trousers too, so now you have a smarter option than denim alone.

When your white crew neck tee is starting to feel a bit samey, this boxy-cut cap sleeve is an easy yet elegant update.

Tennis jewellery is having a moment right now, and Missoma have come up with the perfect set to make all of your outfits look more expensive.

My weekend wardrobe isn't complete without an off-duty cap, and this designer hat adds a little extra polish.

Simple, but effective—the perfect fine knit for stylish layering.

I have a feeling that now these hotly anticipated trainers have landed, they're going to sell out very quickly.

Jimmy Choo's bestselling bag is back in stock, and in this delicious shade of cocoa suede.

It doesn't get better than a boxy blazer, and ARKET jackets have been a Who What Wear editor favourite since the original hopsack blazer dropped. Wear with a straight-leg jeans, a white tee and loafers for an easy instant outfit.

Channel January's "back to the grind" energy with a sleek waistcoat you can pair with everything.

Okay I'm sold—inky indigo is going to be the most popular denim wash of 2025.

It's still cold out there so you're going to want a cosy layer that you can wear with blazers, bombers, trenches, wool coats and jackets.

Classic camel car coats aren't going anywhere in 2025, and this suede collared version will help you get ahead of the crowd.

It's impossible to get tired of chocolate brown bags when they look this good.

After spending the last year obsessing over this in poppy red, I may have just replaced my crush with this impossibly chic burgundy.

As soon as these dropped, I immediately bought a pair for myself. Consider this the easiest way to channel laidback luxe for under £40.

Just add a trench and a knee high boot and tell me you don't feel amazing.

I could never get tired of a well-crafted pair of gold hoops for everyday wear.

I'd been counting down to autumn/winter so I could dive head first into Ganni's coat and jacket offerings again. Hello, perfect quilt jacket!

Sleek finish? Check. Wearable heel? Check. Show-stopping print? These Arket ankle boots really do it all.

A belt may feel like a small addition to an outfit, but this one has a mighty impact.

Call me a sucker for a waxed jacket, but this quilted-lined number from M&S just surpassed all of my expectations and delivered one of the chicest takes on the trend on the high street right now.

With storms and snow still predicted for the rest of winter, you're going to want a cosy layer to keep the cold out.

Simple but effective—a flattering long black dress is a wise investment. |It can be styled up or down to meet any dress code, and this is a perfect example of one that doesn't blow the bank to look enviably expensive.

A forever icon in a delicious shade of patent merlot.

I have a feeling that once everyone sees these could-be-designer loafers, they're going to sell through extremely quickly. Consider this your heads up.

Further proof that With Nothing Underneath aren't just experts in shirt tailoring, the Hutton blazer is a well-cut wardrobe staple that you can wear all year round.

These caught and held my attention for their luxe, dark, inky wash.

The sleeves! The loose fit! The minimalist finish!

Another week, another shearling-meets-suede jacket that has occupied my mind rent free.

I can't help it—I rushed to buy this in light beige as soon as I saw Sienna Miller wearing it, but now the khaki has landed, I'm convinced that I might need two...

All you need to channel French winter styling is this jumper, a pair of skinny jeans and some ballet pumps to complete the look. (Additional neckerchief optional).

A strong contender for the It bag of 2025.

Until its warm enough to pull out our sleeveless spring dresses, this is perfect for wearing now with knee-high boots, and for under £50.

Looking for a boot you can wear in winter with long dresses, in spring with mini skirts and in autumn with leggings? You just found them. Thank you, ARKET!

Don't expect this dress to stick around for long. With ruching, draping and off-the-shoulder details, its a universally flattering fit.

On the days when a simple white tee feels a bit samey, this designer-coded knit will work equally well with your everyday denim.

I'm convinced that this is one of the most expensive-looking pieces Massimo Dutti has dropped in an age. I'll see you at the check out.

This duvet coat is my entire winter mood, and the clever accompanying scarf is the key to the look.

Tired of Fair Isle knits? Me neither, in fact, this one will have even sceptics sold.

Looking for wide-leg trousers you can wear with just about everything? You just found them.

There's still time for some well-earned self-gifting...

The icy blue tones pair so well with dark denim and brown suede.

I'm calling it now—consider this one of 2025 It bags in the making.

Your New Year's Eve outfit, sorted.

If these don't convince you that you can easily wear ecru denim in the winter, nothing will. Just look at that perfect, slouchy fit.

Wear in autumn and winter with jeans and a cardigan, and throughout spring with floaty maxi dresses.

This cute mini tote is already a bestseller in tan brown, but I can't help but be drawn to rich-looking burgundy.

This is how to make cardigans feel elegant and expensive.

Sorry skinnies, we're still convinced that the barrel leg is the way to go, and these have perfected the horseshoe curve to a tee.

There's only a few more shopping days until Christmas, so you might as well make the most of them with a little bit of self-gifting.

I stock up on H&M's mohair knits like an avid collector. Not only are they affordable, but they always look expensive and keep out the cold.

Party season is calling, and this sleek Reformation just answered. Consider this an investment for all of your dressy occasions to come.

The cutest way to stay warm this season.

At this price, I'm tempted to buy one of New Look's chic waistcoats in every available colour.

Mango's shearling coats are always in high demand, but be warned—they don't stick around for long.

You may know Le Monde Beryl for their Mary Jane ballet flats, but their boots are just as arresting. How good would these look with a mini skirt or dress and a good pair of tights?

Its almost impossible to choose one standout piece from the Sézane X Maria de la Orden collab, but this adorable waistcoat would look so cute with any winter outfit, that its already made its way into my basket.

From cosy cable knits to comfy loungewear, Varley has everything you need to get through the winter period in style.

We called it—statement tights are going to be huge this winter, and Swedish Stockings chic collab with Camille Charriere are perfect for party dressing and beyond.

Oh, hello—there's a new Alaïa it-shoe on the block, and I have a feeling it's about to be as popular as the proceeding mesh and crystal studded pumps.

A practical tote is always a wise investment, and the suede finish makes this hobo feel a little more luxe.

I'm not ready to give up on jeans quite yet, but corduroy is so much warmer (and chicer) for winter.

We all have a little black dress in the back of our wardrobes for emergencies, but the long brown dress is the 2024 update for effortless elegance that comes celebrity approved.

Suede jackets are having a moment right now, and this instantly stopped me scrolling in my tracks.

I have a feeling everyone is going to want to know where you got this from.

You can't beat a classic cream knit like this, bravo & Daughter. I'ld happily wear this into spring too.

The wearable heel, the elegant square toe, the reasonable price—there's a lot to love about this ankle boot.

Okay, I think I just found the perfect dress for party season.

The SL72 shows no signs of slowing down, and now you can shop them in this off-white colourway.

Counting down the days to the Christmas break? This out-of-office set is perfect for lazy weekends spent curled up on the sofa.

Im obsessed with this festive outfit styling—this is how to do jeans and a very nice top.

There's something undeniably chic about the thought of throwing on cape over a cosy winter outfit, right?

Isn't this coat just winter personified? I can't think of anything better than wrapping up in this cloud of loveliness.

Bring on party season! I've got big plans for this slinky dress.

The Who What Wear editor's favourite designer bag is back in a new faux pony hair fabrication.

Another dress worth investing in for cocktails and dinners.

Four words:Acne, studios, bubblegum, pink. Need I say more?

No one will believe these cost less than four figures, let alone £100 in the sale.

Sure, jumpers are great—but there's nothing quite like the ladylike elegance of a cashmere cardigan.

Throw this on over jumpers, t-shirts, dresses...

Trust us, suede kicks are the rich-looking trainer trend set to dominate in 2025.

Collared cardigans are most definitely having a moment right now.

I've been telling everyone I know about this excellent coat this week (and no, it's not too late to invest in a style that you'll wear this winter and the next).

The best jumpers in my wardrobe are all from Navygrey—expect thick, toasty and substantial knits that somehow manage to be the star of every outfit.

Our editor's group chat was set ablaze when these designer-coded mules first landed in hot red, and I'm happy to report they also come in black too.

The key piece this party season? Undoubtedly a pair leopard print trousers you can wear with a simple cami or blazer.

I've never seen a Saint Laurent handbag I didn't like.

A pretty spin on the classic wool blazer.

It's cold out there! Wrap up in some of the best (faux) fur on the high street—it's delectably soft.

Back in stock and in new brand colourways, the Alaïa ballet flats are still high on every editors wish list in 2024, but especially the stunning crystal embellished pair.

Act fast if this chocolate shearling coat takes your fancy—it's already selling at record speed (and for good reason).

I love everything about this all grey look, but the cosy cardigan is without a doubt the hero piece. I'm confident uou'll happily wear this knit for years to come without getting bored.

This chic dress stopped me scrolling in my tracks—perfect for pairing with tights and Mary Janes.

Add a much needed pop of colour to any look with this glossy, cropped mac.

Throw on with jeans, skirts, cords, slip dresses... this will go with everything.

If there's one thing to look forward to about winter, it's curling up in a pair of ultra soft cashmere trousers on a cold afternoon.

Winter weddings, parties, dinner dates—this dress will do it all, and in style.

When the temperature really drops, I'd wear these with comfy grey socks and dark denim.

I have a feeling that this elegant new wool coat from The Frankie Shop is about to be huge on on the street style circuit.

While everyone is queuing in droves for those horseshoe jeans, my favourite piece from the M&S X Sienna Miller collab has to be this perfect party dress.

It's getting cold out there, and before you reach for your trusty quilted Barbour, you might be interested in this leopard anorak from their latest collab with Ganni. Every bit as cute and cool as we would expect.

The perfect trouser for chunky knits and ankle boots.

Conclusive proof that everything looks better studded—not just belts.

Back in stock! And in a sleek new colourway.

Is it just me, or does this look luxuriously soft?

Okay, this might just be the cosiest, smart blazer on the market.

An easy, instant outfit in joyous, sunshine yellow1

I can't think of any outfit that this coat wouldn't improve.

Make the most of loafer season in this timeless pair from Loewe. You'll wear them for a lifetime.

I've been waiting since last winter to get wrapped up and cosy again, and an alpaca scarf is a sure sign of comfort.

Demellier's best-selling tote is a back in a gorgeous new colourway for autumn/winter. Talk about "It" bag..

Let's just keep this expensive-looking jacket between ourselves—I have a feeling it's going to sell out quickly once the word gets out.

This waistcoat looks great on it's own, but trust me, it's even better with the matching jacket.

In case you missed it, team Who What Wear reviewed the best winter coats on the market here, and for obvious reasons Mango's offerings scored extremely highly. This coat goes to prove why.

The coolest way to wear your jeans now? With a sizable turn-up and a pointy shoe.

I audibly gasped when I saw these *perfect* autumn boots from Jimmy Choo.

This isn't the first time Zara's in-house styling team have sold me on a piece. Sure, this cloud soft jacket is great on it's own, but with a studded belt and wide-leg jeans, it reaches Isabel Marant levels of cool.

Wondering what to wear with a knit vest? These elegant, wide-leg leather trousers are the ideal accompaniment to just about anything.

I might be shooting for the stars, but the Gucci Blondie is currently top of my Christmas wish list.

Just add a cosy cardigan for day, and a sleek trench and a heel for evening.

I wait with baited breath for ARKET to release new blazers, and this brushed wool jacket does not disappoint.

Too warm for a sweater, too cold for a tee? A chunky wool vest is the ideal middle ground.

This jumper is my entire autumn aesthetic. It's perfect for curling up by the fire, layering up for crisp walks, or even dressing up with a mini skirt and knee high boots.

Another week, another exceptional boot, but this one caught my eye for that luxe shade of cocoa brown.

Just when I thought my handbag collection was complete, Coach had to drop the Hamptons hobo...