It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss


Remy Farrell
What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels and vintage gems you can buy online. I'm constantly scanning the most stylish online stores, so you can feel safe knowing that you won't miss a thing.
I know that your fashion requirements can vary widely from season to season (and day to day), so whether you're looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear's Acting Fashion Editor very seriously. I've saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year as they do now.
Of course, there's also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect as we head into the spring season, and this week's edit includes plenty of wardrobe gems. So keep scrolling down to shop the exciting new buys on my wish list this week.
Shop My New-In Picks:
Polo shirts are a shorthand way to add a sporty ease to your look. This striped piece from Róhe blends black, white and caramel tones to perfection. Delicious!
I love a long-line skirt to add drama to a look. The all-over crochet detail to this style from MANGO looks ultra premium.
Loewe has re-launched their hotly anticipated Paula's Ibiza line just in time for the vacation season. This patterned update on their bestselling raffia tote is sure to fly.
Did you see Kendall Jenner in her butter yellow dress at Coachella this year? This linen number from Reformation looks just like it. Its a beauty!
Laura Vann is a name to keep your eye on in the world of bling, hailing from Birmingham's iconic jewellery quarter. This Gaia ring is simply sublime.
Fisherman styles and accessories are trending once more as we enter the summer months. Pair this sweet sailor style top with the matching skirt for a whimsical look. Fishing rod not included.
Le Monde Béryl makes some of the most desirable shoes out there. The Luna slipper comes in a wide array of tones, but this pistachio pair looks good enough to eat.
I have long been a fan of Hunza G. This two-piece will be glued to me all summer, I just know it. Throw a pretty blouse and a pair of linen trousers on top to take you from the pool to the bar.
Great sunglasses add an instant charisma to a look. This sultry pair from & Other Stories will suit many a face, due to their versatile D-frame shape. Chic and understated.
SHOP MORE OF THIS MONTH'S BEST BUYS
I love the softness but durability to linen. This cropped jacket looks exceedingly expensive and elevated.
This baby pink denim set from HAIKURE has made my heart skip a beat. How dreamy?! Shop the matching jeans here.
Semi-precious stones and gems are hot to be on trend for summer. Tap in now to get into the boho-chic state of mind.
There's something just so pretty about broderie anglaise—this dress has it in abundance.
These cocoa frames from cult classic Le Specs won't leave my side this summer.
I am still very much in my butter-yellow era. This linen-blend shirt is day-time perfection.
Loewe's new Madrid bag is my new obsession. It also comes in black, deep burgundy and burnt red. It's a real beauty.
The sheer trend couldn't have arrived at a better time. These trousers will carry me through spring and into the height of summer. Absolutely chic!
The mesh ballerina remains the shoe du jour. Enjoy your daily coffee hit with these beauties from fashion pack favorite Dear Frances.
The perfect lightweight yet durable jacket for countryside bank holiday plans.
Oh so fresh, and spot on for spring. I do love a kitten heel.
We still have polkas on our mind. This jumpsuit is great for wedding guest season.
A fab chunky tortoiseshell frame. I know I will reach for these daily.
Mejuri make great contemporary jewellery staples. This duo is super chic.
Linen shirts are a sure way to feel chic and cool when the temperature rises.
A super light wash jean is the perfect way to ease into spring. Believe me when I say that 7 for All Mankind are the experts in all things denim.
I am so ready for linen weather. This wrap dress, paired with the equally chic trousers is a total dream. Add a long pendant necklace and black leather accessories.
A great city runner—Converse have given their legacy style a slim-line athletic profile, which is the style of the moment, if you didn't already know.
I love a tomato red. This linen shirt from Mango will add a perfect punch of colour to simple minimal looks. JLaw would approve.
These limited edition Mini Tota drop earrings will add a subtle elegance to your earring party. They are also handmade in London. Gorgeous!
This silk dress makes me want a background part in The White Lotus. Pair with a one piece from Joanna Ortiz for the full vacation mood.
Dragon Diffusion bags are still being swung on the arms of many a style-setter. This milky toned update is my new obsession.
The hunt is over for the perfect denim shirt—I think I may have just found it with this oversized number from KALLMAYER. The perfect wash and fit!
Alexa Chung has been spotted wearing a super similar style. I love a weird green to throw off a look—the rest of the fash-pack agree.
The boat shoe trend is sticking around— just in time for some sun. This suede pair are super soft and wearable for weekend errands.
Fans of the recent boho revival and the seasonal smash hit, butter yellow, will love this chiffon blouse from H&M. Not only does it look far more expensive than it's price tag (under £20!), but it will also pair perfectly with all of your spring bottoms from jeans to slip skirts.
If like me you've seen Uniqlo's barrel trousers all over your feeds, you'll know just how well the fit and fabrication has gone down with customers looking for the perfect everyday trouser.
I've never been one for jumpsuits as the proportions are usually a nightmare to get right, but this layered version has me rethinking writing them off so quickly. Unlike most styles that hang baggy or pull around the crotch, this is ideal solution for a chic all-in-one outfit that isn't the obvious little black dress.
All it takes is one day of sunshine to make me shelve my boots in favour of sandals, but I'm convinced that spring 2025 is all about the wooden heel. Scholl have been at forefront of the comfy clog for decades, but their latest offering is far too chic to ignore. Don't believe me? Check out the (almost) sold-out collaboration with No 21. too.
Whenever I'm in need of.a beautiful dress, the first place I always head is Rixo. You'll be covered for spring days, weddings, parties, dinner dates, the possibilities are endless.
I'm almost hesitant to share this gorgeous large woven tote, as those who haven't yet cottoned onto Charles and Keith's brilliance might let affordable fashion's best kept secret out of the, well, bag.
If you didn't spot these all over Copenhagen fashion week, allow me to get you up to speed. Ganni's camel trench coat is undoubtedly the it buy of the season, and I can't quite believe it's still in stock.
Remember the Realisation Par Gia dress? Mark my words—this Faithfull alternative is about to be everywhere this summer.
Be still my beating heart! Fitflop and Roksanda may have given us the dream shoe collab for a chilly start to spring (especially if the street style set have anything to say about it). Here's to hoping they stay stick around for long enough to get my hands on a pair too.
Just add jeans, midi skirts, wide-leg trousers or capris for a joyfully spring look more interesting than a plain white tee.
Okay yes, these are technically PJs, but I'd happily wear the trousers outside with a cosy knit and easy flats for all of my weekend errands.
I saw Kendall in these UGG slides, so I immediately had to get these UGG slides. Say what you want about a shearling sandal, but I can promise you, the more you think about it, the more they make sense (plus the comfort level is unmatched).
I've been waiting all year for the opportunity to wear a pretty, light knit dress like this.
The most popular topic of conversation in the Who What Wear editor's group chat is when is the right time to start wearing linen again (I'm a strong advocate for stocking up now before the crowds come).
Looking for your next pair of designer sunnies? Linda Farrow's spring/summer collection just landed, and timeless pairs like the Celeste should be high on your list of options to consider. They'll go with everything in your wardrobe.
You might want to screenshot this dress—it won't stick around for long as it's the perfect style to transition effortlessly from desk to dinner.
I audibly gasped when I saw this new bag from Toteme. It doesn't get more luxurious (or practical) than this, and according to my fellow editors who invested in the brands T-Lock style, Toteme really do make bags that last a lifetime.
My dream spring outfit? You're looking at it. Why faff about trying to piece together not-too-warm-not-too-chilly looks when ARKET have done the hard work for you and brought back the trouser that does it all.
Stop scrolling! Manu Atelier's bestselling bag is back in a new East/West silhouette that is guaranteed to be just as popular as the original Cambon. Don't say we didn't give you the heads up...
Sunnier weather calls for easy, breezy pull-on dresses that take the fuss out of getting ready in the morning, and this flared-skirt style ticks every box.
If you're wondering if skinny jeans are truly back or not, Rebecca Vallance's Naomie jeans just entered the chat
Those who will remember Marks and Spencer's leather sandals from previous years will be excited to hear that the same square-toed flip-flops are back, but this time in luxe tan suede. A "could-be-designer" buy if I ever saw one.
Summer is just around the corner, and you'll be glad you invested in this flattering shirred dress from Dôen.
Until it's warm enough to forgo jackets all together, this is the perfect transitional layer to wear with everything from tees and tanks to dresses.
Rise & Fall's whisper-soft silk skirt will add a decadent touch to even the most basic outfit.
Just add blue jeans, flats and a trench coat and you have the perfect spring outfit for any occasion.
If you're looking for a roomy tote that makes for an elegant everyday bag, you just found it from Folklore.
If you missed the news, buttermilk yellow is back and bigger than ever (mark my words), and this nip-waisted dress deserves a spot in your wish list for it's perfect execution alone.
There's no arguing with this price tag, this entire outfit is well worth copying for spring.
Just add a white tee and your favourite jeans or mini skirt, and wear on repeat.
We all have a H&M knit in our wardrobe, but they may have bested their own work with this perfect mohair blend cardigan. The premium selection edit really does never miss.
A truly French inspired skirt you can wear all year round? Bravo, Sézane!
PSA: the Free People co-ord that our editors were obsessed with is back in stock! This chic instant outfit compromises of a cute fitted cardigan and matching A-line skirt designed to take the hassle out of outfit pairing. Oh, and did I mention it comes in eight different colours?
Bomber jackets are always a Who What Wear favourite, but this one has a particularly superb fit and exceptional quality.
Isn't this just perfect suede shoulder bag for spring? Bring on the sunshine.
Until it's warm enough to commit to sandals, you can dress up your denim with these for a little extra coverage.
The latest Alexa Chung X Barbour edit is finally here! Expect cool-girl jackets, cosy knits and some fisherman-core coded pieces that are about to skyrocket in popularity over the next few months.
Is anyone else finding getting ready on cold, grey mornings particularly hard? Reformations Micah pants are the closest thing you can get to rolling out on bed and staying in PJs while still looking like you pulled a stylish look together.
The high street has put out some strong alternatives, but I can't stop thinking about these perfectly crafted Saint Laurent loafers. These would make a truly special gift from you, to you.
How to add a point of interest to your plain white tee with the addition of just one accessory. Bravo, COS.
I have a feeling that once the word gets out about this, we're guaranteed to see another sell out success from M&S. The nipped waist! The matching waistcoat and trousers! The buttermilk yellow! This is a winner on all fronts.
Dinner, date night, parties, special occasions—the next time the dress code is "jeans and a nice top", this is exactly what we mean.

Sophie Robyn Watson is a London-based style editor with over 10 years of experience in the fashion, luxury and retail industries. She has worked at esteemed companies such as WGSN, ASOS, LFW, Alexander McQueen and GANNI. After graduating with a first-class honours degree in Fashion Promotion & Imaging, she moved into the luxury editorial sector with a focus on menswear, firstly at Wallpaper* and later Mr Porter, where she worked her way up from Fashion Assistant to become Fashion Editor. At Mr Porter, she worked on global marketing shoots, celebrity profiles and luxury shopping edits. In her role as Who What Wear UK’s Acting Fashion Editor, Sophie is chiefly interested in celebrating new and emerging brands that the cool-girls ought to know now.
- Remy FarrellFashion Editor
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