It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss

Classic camel car coats aren't going anywhere in 2025, and this suede collared version will help you get ahead of the crowd.

It's impossible to get tired of chocolate brown bags when they look this good.

After spending the last year obsessing over this in poppy red, I may have just replaced my crush with this impossibly chic burgundy.

As soon as these dropped, I immediately bought a pair for myself. Consider this the easiest way to channel laidback luxe for under £40.

Just add a trench and a knee high boot and tell me you don't feel amazing.

I could never get tired of a well-crafted pair of gold hoops for everyday wear.

I'd been counting down to autumn/winter so I could dive head first into Ganni's coat and jacket offerings again. Hello, perfect quilt jacket!

Sleek finish? Check. Wearable heel? Check. Show-stopping print? These Arket ankle boots really do it all.

A belt may feel like a small addition to an outfit, but this one has a mighty impact.

Call me a sucker for a waxed jacket, but this quilted-lined number from M&S just surpassed all of my expectations and delivered one of the chicest takes on the trend on the high street right now.

With storms and snow still predicted for the rest of winter, you're going to want a cosy layer to keep the cold out.

Simple but effective—a flattering long black dress is a wise investment. |It can be styled up or down to meet any dress code, and this is a perfect example of one that doesn't blow the bank to look enviably expensive.

A forever icon in a delicious shade of patent merlot.

I have a feeling that once everyone sees these could-be-designer loafers, they're going to sell through extremely quickly. Consider this your heads up.

Further proof that With Nothing Underneath aren't just experts in shirt tailoring, the Hutton blazer is a well-cut wardrobe staple that you can wear all year round.

These caught and held my attention for their luxe, dark, inky wash.

The sleeves! The loose fit! The minimalist finish!

Another week, another shearling-meets-suede jacket that has occupied my mind rent free.

I can't help it—I rushed to buy this in light beige as soon as I saw Sienna Miller wearing it, but now the khaki has landed, I'm convinced that I might need two...

All you need to channel French winter styling is this jumper, a pair of skinny jeans and some ballet pumps to complete the look. (Additional neckerchief optional).

A strong contender for the It bag of 2025.

Until its warm enough to pull out our sleeveless spring dresses, this is perfect for wearing now with knee-high boots, and for under £50.

Looking for a boot you can wear in winter with long dresses, in spring with mini skirts and in autumn with leggings? You just found them. Thank you, ARKET!

Don't expect this dress to stick around for long. With ruching, draping and off-the-shoulder details, its a universally flattering fit.

On the days when a simple white tee feels a bit samey, this designer-coded knit will work equally well with your everyday denim.

I'm convinced that this is one of the most expensive-looking pieces Massimo Dutti has dropped in an age. I'll see you at the check out.

This duvet coat is my entire winter mood, and the clever accompanying scarf is the key to the look.

Tired of Fair Isle knits? Me neither, in fact, this one will have even sceptics sold.

Looking for wide-leg trousers you can wear with just about everything? You just found them.

There's still time for some well-earned self-gifting...

The icy blue tones pair so well with dark denim and brown suede.

I'm calling it now—consider this one of 2025 It bags in the making.

Your New Year's Eve outfit, sorted.

If these don't convince you that you can easily wear ecru denim in the winter, nothing will. Just look at that perfect, slouchy fit.

Wear in autumn and winter with jeans and a cardigan, and throughout spring with floaty maxi dresses.

This cute mini tote is already a bestseller in tan brown, but I can't help but be drawn to rich-looking burgundy.

This is how to make cardigans feel elegant and expensive.

Sorry skinnies, we're still convinced that the barrel leg is the way to go, and these have perfected the horseshoe curve to a tee.

There's only a few more shopping days until Christmas, so you might as well make the most of them with a little bit of self-gifting.

I stock up on H&M's mohair knits like an avid collector. Not only are they affordable, but they always look expensive and keep out the cold.

Party season is calling, and this sleek Reformation just answered. Consider this an investment for all of your dressy occasions to come.

The cutest way to stay warm this season.

At this price, I'm tempted to buy one of New Look's chic waistcoats in every available colour.

Mango's shearling coats are always in high demand, but be warned—they don't stick around for long.

You may know Le Monde Beryl for their Mary Jane ballet flats, but their boots are just as arresting. How good would these look with a mini skirt or dress and a good pair of tights?

Its almost impossible to choose one standout piece from the Sézane X Maria de la Orden collab, but this adorable waistcoat would look so cute with any winter outfit, that its already made its way into my basket.

From cosy cable knits to comfy loungewear, Varley has everything you need to get through the winter period in style.

We called it—statement tights are going to be huge this winter, and Swedish Stockings chic collab with Camille Charriere are perfect for party dressing and beyond.

Oh, hello—there's a new Alaïa it-shoe on the block, and I have a feeling it's about to be as popular as the proceeding mesh and crystal studded pumps.

A practical tote is always a wise investment, and the suede finish makes this hobo feel a little more luxe.

I'm not ready to give up on jeans quite yet, but corduroy is so much warmer (and chicer) for winter.

We all have a little black dress in the back of our wardrobes for emergencies, but the long brown dress is the 2024 update for effortless elegance that comes celebrity approved.

Suede jackets are having a moment right now, and this instantly stopped me scrolling in my tracks.

I have a feeling everyone is going to want to know where you got this from.

You can't beat a classic cream knit like this, bravo & Daughter. I'ld happily wear this into spring too.

The wearable heel, the elegant square toe, the reasonable price—there's a lot to love about this ankle boot.

Okay, I think I just found the perfect dress for party season.

The SL72 shows no signs of slowing down, and now you can shop them in this off-white colourway.

Counting down the days to the Christmas break? This out-of-office set is perfect for lazy weekends spent curled up on the sofa.

Im obsessed with this festive outfit styling—this is how to do jeans and a very nice top.

There's something undeniably chic about the thought of throwing on cape over a cosy winter outfit, right?

Isn't this coat just winter personified? I can't think of anything better than wrapping up in this cloud of loveliness.

Bring on party season! I've got big plans for this slinky dress.

The Who What Wear editor's favourite designer bag is back in a new faux pony hair fabrication.

Another dress worth investing in for cocktails and dinners.

Four words:Acne, studios, bubblegum, pink. Need I say more?

No one will believe these cost less than four figures, let alone £100 in the sale.

Sure, jumpers are great—but there's nothing quite like the ladylike elegance of a cashmere cardigan.

Throw this on over jumpers, t-shirts, dresses...

Trust us, suede kicks are the rich-looking trainer trend set to dominate in 2025.

Collared cardigans are most definitely having a moment right now.

I've been telling everyone I know about this excellent coat this week (and no, it's not too late to invest in a style that you'll wear this winter and the next).

The best jumpers in my wardrobe are all from Navygrey—expect thick, toasty and substantial knits that somehow manage to be the star of every outfit.

Our editor's group chat was set ablaze when these designer-coded mules first landed in hot red, and I'm happy to report they also come in black too.

The key piece this party season? Undoubtedly a pair leopard print trousers you can wear with a simple cami or blazer.

I've never seen a Saint Laurent handbag I didn't like.

A pretty spin on the classic wool blazer.

It's cold out there! Wrap up in some of the best (faux) fur on the high street—it's delectably soft.

Back in stock and in new brand colourways, the Alaïa ballet flats are still high on every editors wish list in 2024, but especially the stunning crystal embellished pair.

Act fast if this chocolate shearling coat takes your fancy—it's already selling at record speed (and for good reason).

I love everything about this all grey look, but the cosy cardigan is without a doubt the hero piece. I'm confident uou'll happily wear this knit for years to come without getting bored.

This chic dress stopped me scrolling in my tracks—perfect for pairing with tights and Mary Janes.

Add a much needed pop of colour to any look with this glossy, cropped mac.

Throw on with jeans, skirts, cords, slip dresses... this will go with everything.

If there's one thing to look forward to about winter, it's curling up in a pair of ultra soft cashmere trousers on a cold afternoon.

Winter weddings, parties, dinner dates—this dress will do it all, and in style.

When the temperature really drops, I'd wear these with comfy grey socks and dark denim.

I have a feeling that this elegant new wool coat from The Frankie Shop is about to be huge on on the street style circuit.

While everyone is queuing in droves for those horseshoe jeans, my favourite piece from the M&S X Sienna Miller collab has to be this perfect party dress.

It's getting cold out there, and before you reach for your trusty quilted Barbour, you might be interested in this leopard anorak from their latest collab with Ganni. Every bit as cute and cool as we would expect.

The perfect trouser for chunky knits and ankle boots.

Conclusive proof that everything looks better studded—not just belts.

Back in stock! And in a sleek new colourway.

Is it just me, or does this look luxuriously soft?

Okay, this might just be the cosiest, smart blazer on the market.

An easy, instant outfit in joyous, sunshine yellow1

I can't think of any outfit that this coat wouldn't improve.

Make the most of loafer season in this timeless pair from Loewe. You'll wear them for a lifetime.

I've been waiting since last winter to get wrapped up and cosy again, and an alpaca scarf is a sure sign of comfort.

Demellier's best-selling tote is a back in a gorgeous new colourway for autumn/winter. Talk about "It" bag..

Let's just keep this expensive-looking jacket between ourselves—I have a feeling it's going to sell out quickly once the word gets out.

This waistcoat looks great on it's own, but trust me, it's even better with the matching jacket.

In case you missed it, team Who What Wear reviewed the best winter coats on the market here, and for obvious reasons Mango's offerings scored extremely highly. This coat goes to prove why.

The coolest way to wear your jeans now? With a sizable turn-up and a pointy shoe.

I audibly gasped when I saw these *perfect* autumn boots from Jimmy Choo.

This isn't the first time Zara's in-house styling team have sold me on a piece. Sure, this cloud soft jacket is great on it's own, but with a studded belt and wide-leg jeans, it reaches Isabel Marant levels of cool.

Wondering what to wear with a knit vest? These elegant, wide-leg leather trousers are the ideal accompaniment to just about anything.

I might be shooting for the stars, but the Gucci Blondie is currently top of my Christmas wish list.

Just add a cosy cardigan for day, and a sleek trench and a heel for evening.

I wait with baited breath for ARKET to release new blazers, and this brushed wool jacket does not disappoint.

Too warm for a sweater, too cold for a tee? A chunky wool vest is the ideal middle ground.

This jumper is my entire autumn aesthetic. It's perfect for curling up by the fire, layering up for crisp walks, or even dressing up with a mini skirt and knee high boots.

Another week, another exceptional boot, but this one caught my eye for that luxe shade of cocoa brown.

Just when I thought my handbag collection was complete, Coach had to drop the Hamptons hobo...

My weekend plans? You're looking at them. Why venture out in the cold when you have an impossibly soft cashmere set like this.

When it gets really cold out there, you'll be grateful for this chunky knit.

Screenshot this look for later—it'll transition effortlessly from desk to dinner.

Looking for your next winter coat? This designer-looking number from Mango should be high on your list of options to consider.

The most popular topic of conversation in the Who What Wear editor's group chat right now.

I've been waiting all year for these chocolate suede beauties to drop on the site again.

There;'s something particularly luxe about this shade of red.

Wrap up! It's getting cold out there and a Barbour jacket is perfect for layering over cosy knits.

Just add a knee high boots and a cashmere coat for autumnal elegance.

I can't help it, I'm still obsessed with finding the perfect pair of jeans, and these just grabbed my attention.

You'll always get plenty of wear out of a pair of black leather loafers.

It's official, Toteme can do no wrong when it coms to accessories, and this is right on time for the belted bag trend.

I have a feeling that this is going to be very, very popular come winter. That is, if it sticks around for long enough.

Size up and wear oversized with your favourite jeans.

Our editors all agree—these are well worth the investment. Just look at that wearable heel...

A longline, straight cut, suede maxi coat for under £150? You had me at suede.

I'm bookmarking this entire outfit for later.

Is it too early mention Christmas? Well, not if we're discussing self gifting, and it really doesn't get more luxurious than this. You've earned it.

With so many trainer trends flooding the market at once, it pays to stick to the classics.

A reliable chunky knit that looks just as good with jeans and loafers as it does with mini skirts and boots.

Looking for the kind of winter coat you'll be counting down to wearing again? I'm ready to welcome the icy cold for the opportunity to bundle myself up in this chic bouclé.

One of the 2020s most iconic designer bags, now reimagined in seasonal suede.

And speaking of sleek suede, how experience do these cowboy boots look? And bravo Dune on that perfectly proportioned heel height.

This back-to-school blazer is currently top of my wishlist.

Sorry busy bikers, my money is on minimalist leather for the next season.

The easiest way to keep your autumnal outfits feeling fresh? Introduce a pop of red.

Until it's cold enough to commit to layers of wool, you can pop this on over your blazer or denim jacket for a little extra warmth.

A designer-coded bag for under £40? Bravo, Marks and Spencer!

The rumours are true! Kitri's bestselling Simone coat is back for another year, but this time in rich-looking burgundy.

We all have a With Nothing Underneath shirt in our wardrobe, but now you can team it with the perfect accompaniment—the brand's very first tailored wool trouser. Cut to *perfection*.

Isn't this just perfect with dark denim and suede boots? Bring on autumn.

Just add your favourite jeans or mini skirt and wear on repeat.

Moto boots are back and bigger than ever (mark my words), and these deserve a spot in your wish list for their perfect execution alone.

COS blazers are always a Who What Wear favourite, but this one has particularly superb fit.

There's no arguing with this price tag, this entire outfit is well worth copying for autumn.

And just like that, I'm back into my comfy 'Stocks and socks era.

You won't regret a good mini skirt come knee-high boot season.

And speaking of great boots, these have "fashion month" written all over them.

It may be pricey, but a timeless trench is always a sound investment—especially from The Row.

Call me check obsessed, but this flattering top has some serious designer energy.

ARKET's bestselling bag is back in seasonal suede, hurrah!

Act fast—there's a reason why these perfect jeans are selling so fast.

Once I started mixing metals, there was no going back, and Missoma always get the look just right.

Wear now with mini skirts and flats, and throughout winter layered over shirts with jeans.

Oh hello, could-be-designer pumps!

What happens you mix an A-list actress with an A-grade knitwear brand? The Tilda Swinton collection for Hades of course. Expect off-the-wall prints, statement slogans and plenty of the cosy knits we've come to expect from the Scottish factory.

I'm still obsessed with the laidback cool of barrel fit jeans (especially at this price).

Is it too soon to start talking about impossibly cosy knits?

As soon as the cooler weather breezes in, this is destined for bestseller status. Just imagine how well it dresses up denim...

The most elegant evening dress. Perfect in the run up to party season.

Believe me—You'll never regret a slouchy, suede bag.

This perfectly cut shirt comes in ecru, camel stripe, blue stripe, and denim, so you're spoiled for choice when building the smartest weekend 'fit.

Fans of Aligne's cinched-waist blazers will love this knitted version too. Ideal for wearing under coats, jackets, over dresses, tees, tank tops...