My BFF and I Fought Over What to Buy From Zara—Read the Texts

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(Image credit: @thedevilswearzara)

Meet Lauren, Who What Wear's fashion editor and co-founder of The Devils Wear Zara. Lauren is so obsessed with Zara that we started calling her The Zara Scout. Now she's turning the nickname into a franchise so she can regularly share her insider knowledge of the brand, including all her hacks, secrets, and must-haves with you.

So my best friend, Mimi, and I are kind of obsessed with Zara. So much so that we made an entire Instagram account dedicated to the retailer. It's called The Devils Wear Zara—the child we birthed as an outlet for discussing our latest Zara purchases, habits, and more with a hyper-engaged audience who, believe it or not, might be even more obsessed with Zara than we are. For those of you who don't know us, which is probably most of you, we are very dry, sarcastic human beings. It's honestly a shock we have any friends at all due to our offensive and crude sense of humor (please refer to my #MimiMoods highlight on my Instagram for an unfiltered look into our friendship). Don't worry though, as we are nice to strangers and acquaintances because we aren't monsters, but you'll know we really like you if we pester and mock you to no end. I don't know how we got this way, but here we are.

With that said, there isn't a Zara purchase made between the two of us that doesn't involve a discussion first. Whether it be via text, phone call, Slack, email, or Instagram DM, Mimi and I are pretty much always discussing the latest and greatest Zara products and arguing over who gets dibs on what. Since we have pretty similar tastes, these mini arguments happen on the reg, and I thought it would be fun(ny) to share our most recent conversation about the Zara products we're coveting for summer with all of you. Between the ideal pieces for our hypothetical vacations to the accessories everyone else but us thinks are weird, get ready to read our candid conversation on the matter and shop the things we think are the coolest right now.

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Want more Zara? We thought so. Check out the coolest summer trends, according to the retailer we're so clearly in love with.

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.