I’m not exactly what you would call a TikTok expert. I know—I’m the worst Gen Zer ever. But I do happen to know which Zara items will go viral on TikTok next. We all remember the satin midi dress that was so popular Zara ended up making it in essentially every colorway under the sun and the viral Zara corset top. I have worn both of these items, and they were worth the hype. There are three things required to make a Zara item go viral: 1. The item has to be flattering no matter what, 2. the item has to be easy to style, and 3. the item has to be on the trendy side. These three usually create the perfect storm of a viral Zara item, and if you want your favorite Zara pick to be manufactured in every color you can think of, you better cross your fingers it gets millions of views.
I’ve rounded up 30 items that I think meet these TikTok-viral criteria. Keep scrolling to see what I’m eyeing.
Next, an honest review of Zara's best-selling jeans.
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I Just Created 5 Expensive-Looking Pre-Spring Outfits from Zara, Mango, and Nordstrom—You're WelcomeOutfits for everything from a wedding to brunch.
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The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly EverywhereIt's good enough to buy in multiples.
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I Shop for a Living—30 J.Crew, Zara, and H&M Items That Will Elevate a Spring OutfitThese are all so chic.
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Step Aside, Leopard Print—This Is Unquestionably 2025's It PrintAlaïa and Zara both agree.
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Zara Just Delivered 8 Spring Shoe Trends That Will Make Your Outfits Look 10 Times ChicerFrom chic T-bar silhouettes to cherry-red shoes.
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I'm Looking for Great Spring Basics—Yes to These Styles From Zara, Vince, J.Crew, Nordstrom, and RevolveVersatile and chic.
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A Fashion Editor Walks Into Zara—7 Trends She'd Buy and 7 She'd SkipChic styles for the new season.
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Zara Is So Good RN—34 Spring Items I Think Are Worth ItThese are all but guaranteed to sell out.
