Gone Viral: I Tested the Products Everyone on TikTok Is Obsessed With
We've all seen product recommendations on TikTok. In fact, it's the one app that can sell out an entire stock with one video. And as someone who doesn't buy something without reading at least 10 customer reviews first, tons of products have piqued my interest, especially when I see the videos talking about how they "changed their life." Since I work within the fashion and beauty space, I knew I had to put these viral products to the test and see how they worked for me. Whether you're on TikTok or have seen these products on the best-selling pages, you'll want to hear what I have to say.
Amongst the mix, I found new favorites to add to my wardrobe and beauty routine. As someone who's been doing the same makeup since college, it was honestly fun (and motivating!) to add a few different methods to change up my look. You might find something worth adapting below, just keep scrolling to find out.
Aritzia Melina Pant
Product Info: Size 4, Cognac
The Review: I love anything with leather pants, so when I saw a video saying these were flattering on anyone, I wanted to give it a try. I took a trip to the Aritzia store to grab a pair they were all sold out, so you know that just made me want them more. When I finally got my hands on a pair, I realized that the internet was right. The leather is soft, and the pants fit like a glove in all the right places. I'm short and the regular pair hit at the perfect length, but there are also petite and tall versions.
Zara High-Rise Jeans
Product Info: Size 2, Light Wash
The Review: Zara jeans always fit nicely, but I'm always a little wary about the height issue. I saw multiple videos of girls trying on the High-Rise jeans, claiming they fit perfectly at the waist but also gave a nice loose leg which can be hard to find. While I do agree the jeans fit perfectly at the waist, I did have to cut a little bit and the end since they pooled at the ground a little bit. I liked how the raw cut looked, but if you're not in the mood to hem, these may not be the best bet for those under 5'4."
Rare Beauty Soft Pinch Liquid Blush
Product Shade: Joy and Love
The Review: I've already talked much on here about how much I love Rare Beauty, so it's surprising even to me that I've never tried the brand's top-selling product. The cream blush is a personal favorite, but I'm definitely going to be using the liquid blush more often when I go out and want a more stand-out look. It's quite pigmented so it can take some time to blend into the skin, so if you want something a little more subtle and blendable, the Melting Cream Blush is a great alternative.
Freck OG
Product Shade: The OG
The Review: thought I'd never join the faux freckle crew, but a small part of me really wanted to try it out. I've always seen the videos of "fails" where girls do DIY tricks to get the effect, but this product is probably the best option out there for those who want to try it out. You simply dot the product and tap it into the skin, and it gives off the perfect "natural" looking freckles. At first, I wasn't sure if I'd use this regularly, but after using it lightly in my routine, I do think I'll be trying it out more often with my looks.
Charlotte Tilbury Hollywood Flawless Filter
Product Shade: Medium
The Review: Madison Beer's Vogue secrets video sold out multiple Charlotte Tilbury products, and I can't believe I waited this long to try out the brand. I got a mini size, which I think is perfect since I think this is a product I'll be using more for special occasions or night outs, rather than every day. I put it under my foundation on the high points of my cheeks and chin, which gave a healthy lit-from-within glow versus a powder highlight.
Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant
The Review: This is the product that users claimed changed their skin, however, after speaking to a dermatologist I learned it's important to be careful with this product. In many TikTok videos (and even on the bottle), it says you can use this one to two times a day. Since it's a fairly strong exfoliant, my skin reacted badly to that amount of usage. It's better to start off with one to two times a week and gradually see how your skin reacts, which is then when the product started clearing up my clogged skin. I still may have the occasional breakout or two (thanks Maskne!) but the clusters of stubborn acne and blackheads are no more.
Tower28 ShineOn Jelly Lip Gloss
Product Shade: Spicy
The Review: I have quite a few lip glosses in my collection, but this one quickly has become one of my top favorites. (I even got a few to give to guests at my bridal shower.) Most lipglosses come off as sticky (even when advertised as not) but this one did the opposite. It applied like a hydrating oil but gave the effect of a gloss—which is exactly what everyone wants. It also gives a plumping illusion, which is why it went viral in the first place.
Shop More VIial Products:
Next: I Tried Out 4 Fashion Trends That Just Went Viral on TikTok
After interning at Who What Wear in 2019, Yusra Siddiqui found her way to the team after graduating with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, Nylon, and Allure. When she's on the job, she's perusing runway shows, analyzing the latest social media trends, and diving deep into all things Gen Z-related.
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