Here's What a Dermatologist Really Thinks About These 7 Viral Skincare Products

While social media can be a hub for all things fashion and beauty, skincare is a topic that can get a little tricky, especially when certain products start to trend. I'd be lying if I said I haven't been guilty of succumbing to a viral product only to be disappointed when it didn't exactly work for my skin. While following trends for clothes and makeup can be an easier feat, with skincare, it's crucial to be cautious because what works for others may not work for you, and some products may seem like they're working but can actually cause damage and irritation later on. It's important to pay close attention to the ingredients before purchasing a product and to consult an expert if possible, especially if you're facing specific skin concerns. 

Since I've been seeing quite a few products circulate around social media that have caught my interest, I thought I'd put them to the expert test and see if the products are actually worth it or not. I consulted Kiran Mian, DO, FAAD, a board-certified dermatologist based in NYC, who gave me her opinions on seven products trending all over social and included some of her tried-and-true favorites as well. Keep scrolling to see what she had to say.

Mian's tried-and-true favorites:

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(Image credit: @drmianskin)

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(Image credit: @drmianskin)

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(Image credit: @drmianskin)
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Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.