8 Items Celebrities Have Created a Viral Craze Around

There's a reason fashion's top brands snatch up new celebrity talent the second they show signs of success. What they wear matters to fans, and even more, it affects the way millions of people shop—a fact that's become even more apparent in recent years. Many celebs have Instagram-style accounts that ID every one of their looks, whether they were worn to Erewhon or the Oscars. If they don't, their outfits are still identified on Star Style or by fashion publications.

All that's to say, when a celebrity like Jennifer Lawrence, Zendaya, or Hailey Bieber wears something from a certain brand, everyone notices—and if it's cute, they'll want to buy it. That's a fact of life. This year, the A-list has been on a roll, sparking viral craze after viral craze with their street style—think Lawrence's luxury slippers and Bieber's latest bag obsession. Ahead, find all the items celebrities have either sold out or nearly have, and shop what's left before it's too late.

Balenciaga Rodeo Bag

On Hailey Bieber: Balenciaga Rodeo Medium Croc-Embossed Top-Handle Bag ($4690); Levi's jeans; The Row Calfskin Tassel Boyfriend Loafers ($1150)

There's a new It bag in town, and Hailey Bieber (as well as Italian model Vittoria Ceretti and actress Lindsey Lohan) are already all over it. Balenciaga's Rodeo bag—which comes in various colors, sizes, shapes, and materials—was introduced by the French brand in May 2024, and in the months since, has garnered quite the fanbase. Lauded for its classic, yet modern silhouette and versatility, the Rodeo is bound to become a future heirloom.

Shop the bag:

Chloé Boho Minidress

On Daisy Edgar-Jones: Chloé Sleeveless Mini Dress, bag, and Judith Studded Leather Mules ($950)

Arguably no dresses have caused quite as big a stir in 2024 as Chloé's boho frocks, worn most prominently by Daisy Edgar-Jones on the Twisters press tour, but also by Zoe Saldaña, Sienna Miller, and Sydney Sweeney. The viral dresses were designed by the French house's new creative director Chemena Kamali, whose elevated take on bohemian fashion has taken the industry by (pleasant) surprise.

Shop the dresses:

Saint Laurent Y Bag

On Bella Hadid: Saint Laurent Y Tote ($3600)

Bella Hadid has a knack for introducing the world to new handbags that'll soon go viral. She first did it with Coach's Brooklyn bag this year and followed up quickly with Saint Laurent's Y Tote, which has also been spotted on Zoë Kravitz, Sofia Richie Grainge, Angelina Jolie, and Charli XCX.

Shop the bag:

La Ligne Colby Pants

On Jennifer Lawrence: La Ligne Colby Pants ($295); Phoebe Philo sunglasses; Haflinger Classic Grizzly Slippers ($95); The Row Caroline Shirt ($1490) and bag

Not only is Jennifer Lawrence the biggest possible fan of La Ligne's silk Colby Pants, but so is Meghan Markle, making them some of fashion's favorite bottoms by a landslide. Simply put, we're talking about hyper-luxurious pajama pants, and what could be more alluring than that?

Shop the pants:

Charvet Slippers

On Laura Harrier: Charvet Suede Slippers ($450); Dmy by Dmy sunglasses; Saint Laurent Le 5 à 7 Supple Baby Bag ($1490)

As someone who took a two-hour train from London to Paris just to score a pair of these ultra-luxe house slippers, I can tell you with absolute certainty that they're just as spectacular as celebs like Dakota Johnson, Laura Harrier, and Lawrence make them appear to be. They're cushy, elegant, and so French. Charvet's slip-on suede shoes are more than worth the viral hype around them right now.

Shop the slippers:

Elsa Peretti Bone Cuff for Tiffany & Co.

On Elsa Hosk: Elsa Peretti Large Bone Cuff ($38000)

It really only takes a few celebrity sightings to return an anti-trend item into the trendiest piece of jewelry in all of fashion. Case in point? Elsa Peretti's Bone Cuffs, which have been around for decades but are currently getting another wave of attention thanks to celebs like Elsa Hosk, Jasmine Tookes, Laura Harrier, Dua Lipa, Selena Gomez, and more.

Shop the bracelets:

Khaite x Oliver Peoples Sunglasses

On Sofia Richie Grainge: Oliver Peoples x Khaite 1979c Rectangular-Frame Acetate Sunglasses ($354); Khaite coat and shoes

Pretty much as soon as Khaite dropped its first eyewear line with Oliver Peoples, they became one of the celeb set's favorite sunglass options. Sofia Richie Grainge regularly wears a couple of different styles, as does Jennifer Lawrence, Kendall Jenner, Olivia Rodrigo, and Riley Keough.

Shop the sunglasses:

Alaïa Le Teckel

On Margot Robbie: Alaïa Le Teckel East/West Canvas Shoulder Bag ($2700) and Leather Peep-Toe Mules ($1490)

Last but certainly not least is the East-West bag on every editor I know's 2025 wish list: Alaïa's Le Teckel bag. It's shaped similarly to a dachshund and has had its fair share of celebrity fans, including but not limited to Dua Lipa and Margot Robbie, who carried hers while pregnant to Wimbledon this summer alongside a polka-dot dress and Alaïa peep-toe heels.

Shop the bag:

This post was published at an earlier date and has since been updated.