I'm Shocked That This $80 Abercrombie Bag Hasn't Gone Completely Viral Yet

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(Image credit: @elizagracehuber)

Every now and again when I'm endlessly scrolling through products from retailer after retailer and visiting every boutique, flagship, and flea market in New York City, I come across an item that truly shocks me. It's not because of any one attribute, but rather, it's all of the attributes that combine to create a truly epic find. It's rare, so when you do find something that fits the bill, you act on it—fast. 

Such a discovery is exactly what I stumbled upon during a recent trip to Abercrombie & Fitch's new flagship store on Fifth Avenue. But it wasn't a pair of trousers, a dress, or a top that impressed me most. It was a bag—a big, black, braided bag that looked more like a designer purse than an $80 accessory from a store most known for its apparel. Yet I was blown away by the quality, style, and overall viral potential. Below, see why I'm hyping up this Abercrombie & Fitch bag so much and shop it before it sells out. 

See and shop the $80 Abercrombie & Fitch bag that I can't believe isn't viral yet: 

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(Image credit: @elizagracehuber)

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Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.