New Shades of This French Lipstick Only Launch Once a Year—Snag the Latest Drop

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(Image credit: @livpurvis)

I'm sure it's easy to tell that we're lipstick fiends here at Who What Wear. We'll take any opportunity imaginable to shout about our new favorite formulas and shades—today is no different. Our entire beauty team has nothing but good things to say about French brand Violette_FR's cult-loved Petal Bouche Matte lipstick. It's so weightless and soft on the lips and stays comfortable for long periods of time. Not to mention the color payoff—I mean, wow.

Quite literally the only bad thing about this lipstick is that I'm constantly wishing for more shades. Although I'm impatient, I have serious respect for the brand because it only launches new shades of this delicious, velvety goodness (yes, it's so good I almost consider it a dessert) once a year. The newest hue to join the family is Cerise Désir, meaning "cherry desire" in French. It's sophisticated, vibrant, and definitely makes a statement.

The mastermind behind this brand, French makeup artist Violette Serrat says this one is a modern rendition of a classic burgundy shade that's reminiscent of a full-bodied red wine with a blend of dark cherry. It's easily one of the prettiest lipstick shades I've ever laid eyes on, and I cannot wait to add it to my collection.

Normally, I tend to gravitate toward more neutral, everyday lip shades, but this rich, mysterious burgundy is perfect for the holiday season. I also appreciate that this color is universally flattering. It adds a beautiful pop of color to fairer skin tones but is pigmented enough to look bright and bold on Black and Brown skin as well. Just because it's not in my nature to gatekeep, I'm listing my other favorite Petal Bouche Matte shades below.

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(Image credit: @thetennillelife_)

My other favorite Petal Bouche Matte shades:

More Violette_FR Products I Love

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(Image credit: @nataliemckeough)
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Associate Beauty Editor

Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.