Reviewed: Violette_FR Beauty's Makeup and the Best Products

I don’t know who needs to hear this, but makeup—and beauty, in general—should be fun. Yes, finding the perfect shade of lipstick might make you feel all the more powerful during that important presentation, and a fresh new haircut might be just the ticket for an extra dose of self-confidence, but above all, experimenting and finding the creativity within the field of beauty should bring joy, and it should be something you do for yourself, and no one else.

Remember when we were eight and were drawn to a sparkly green eye shadow or glow-in-the-dark pot of nail polish? We weren’t thinking about whether or not said beauty product was "cool” or whether it’s what our favorite celebrity or influencer was wearing. Instead, we were following our basic instinct; gravitating toward something we loved purely because it made us happy or sparked excitement and joy. Let's return to that, shall we?

I can’t remember the last time I applied my makeup with that kind of free, completely un-influenced abandon, and I highly doubt that I'm alone. As more and more people emulate the exact same beauty aesthetic (I love social media, but sometimes I curse it), I’ve slowly but surely found myself resisting the mainstream ideologies of what’s "trendy” or "in” when it comes to makeup—a return to beauty sans an agenda if you will. Perhaps, that’s why I have so much admiration and love for French-born, Brooklyn-­based makeup artist Violette and her brand new vegan, cruelty-free beauty line named for her eponymous IG and YouTube handle, Violette_FR.

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(Image credit: @violett_fr / Steven Pan)

Violette, who goes by her first name only, is like the human version of a tall, refreshing glass of water on a scorching summer day. Yes, she has chic French-girl beauty attributes like perfectly mussed bangs, and petal-stained lips, but her approach to makeup is all about celebrating and enhancing what’s naturally there, and not using makeup to artificially warp or manipulate our appearance.

Soak in her content, and you’ll quickly realize you’re most definitely in the wrong place for harsh contouring tutorials or pout-plumping lip liner tricks. Instead, you’ll find dreamy, whimsical, and truly inspiring tips and how-tos that will—I bet you a full paycheck—spark a long-suppressed desire to try something totally new and outside of your comfort zone. While Violette’s new brand has technically been in the making for the past three years, she explained during a recent Zoom event that it’s been a developing passion project (in her mind, at least!) throughout her entire career as a makeup artist and influencer. 

Not surprisingly, her brand-new collection of products is everything her legions of fans and followers would hope it to be. You’ll find the matte red lipstick of all matte red lipsticks; an eye-shadow–and-liner hybrid available in two different wearable finishes (matte and twinkling); the quintessential Parisian perfume oil; a handy-dandy dry shampoo brush you can pack in your bag; a non-makeupy highlight stick that will replace all of your other highlighters; and, last but certainly not least, a multitasking skincare milk that’s sprayable and intentionally designed to do the work of your entire routine with exception to your cleanser.

Plus, in addition to the line being vegan and cruelty-free, every product also plays host to safe, "no-compromise” ingredients that surpass FDA cosmetic requirements for the U.S. and abide by the European Cosmetic Directive’s far stricter regulations. So while having an absolute ball playing with and applying the products, you can rest easy knowing they are safe for you, your home, and the environment. To celebrate Violette’s new line, my fellow beauty editor Courtney Higgs and I are testing and reviewing the exciting product lineup just below. Spoiler: the roster is fabulous, and if you do one nice thing for yourself this spring, make it a Violette_FR shopping trip. Keep scrolling!

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(Image credit: @violett_fr / Steven Pan)

The Reviews

Courtney Higgs, Beauty Editor

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(Image credit: @court_higgs)

The Boum-Boum Milk

Yeux Paint Matte Liquid Eyeshadow + Liner

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(Image credit: @court_higgs)

Yeux Paint Twinkling Liquid Eyeshadow + Liner

Petal Bouche Matte

Erin Jahns, Senior Beauty Editor

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(Image credit: @erin_jahns)

Boum-Boum Milk

Baume Shine Universal Highlighter

Yeux Paint Twinkling Liquid Eyeshadow + Liner

Petal Bouche Matte

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(Image credit: @erin_jahns)

Frange Puff Dry Shampoo Brush

Avec Amour Roll-On Perfume Oil

Shop the Rest of Courtney's Makeup Routine

Shop the Rest of Erin's Makeup Routine

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.