These Vintage-Inspired Brands Will Add Personality to Your Wardrobe
If you've read any of our recent reports on the growth of vintage fashion, you'll know that old-school style has never looked cooler. Whether it's a sign of people craving escapism and nostalgia during the lockdown, or simply a by-product of S/S 21's celebration of all things retro, it's a trend that shows no sign of slowing down.
Unsurprisingly, this shopping shift has inspired a slew of vintage-inspired brands to enter the market, all embracing a thoroughly retro aesthetic (there are no half-measures here). We're talking wonderfully ruffled prairie dresses, swirling psychedelic '70s prints and XXL collars that wouldn't look amiss on a royal family member circa 1985.
These brands have drawn from every decade you could imagine, however, the '70s and '80s are a definite favourite this season. I recently discovered The Hippie Shake, which is a dream brand for any '70s fashion lover, with its statement prints and retro tailoring. There is also plenty for any Princess Di fashion enthusiast to sink their teeth into, including pie-crust collar blouses from Batsheva and ditzy florals from O Pioneers.
Many of these vintage-inspired brands are also leading the way in more sustainable production methods (think deadstock fabrics, short collection runs, made-to-measure and eco-friendly fabrics) which has, in turn, bolstered secondhand's sustainable cause.
And of course, the other uniting factor is simply the personality they bring to a sometimes homogenous market. (I can't help but smile when I spot one of La Veste's paintbox bright blouses on my Insta feed.) So if you want to inject a little nostalgic appeal into your wardrobe this season, scroll down to see the brands I'm rating, plus shop the original vintage styles that inspired them.
1. Chalsie Joan
2. The Vampire's Wife
3. La Veste
4. O'Pioneers
5. Maison Cléo
6. Rixo
7. House of Sunny
8. The Hippie Shake
9. Cro-Che
10. Batsheva
SHOP THE ORIGINALS
Up Next: 29 Random Archive Shots That Inspire My Personal Style
-
I Just Created 5 Expensive-Looking Pre-Spring Outfits from Zara, Mango, and Nordstrom—You're Welcome
Outfits for everything from a wedding to brunch.
By Nikki Chwatt
-
Sunscreen Filters Abroad Are Totally Elite—Here's Why They're Not Available in the U.S. Yet
It's a bummer, but I have hope.
By Shawna Hudson
-
Kate Middleton Just Resurrected the Once-Forgotten Trend She Last Wore in 2007
It's as chic as ever.
By Drew Elovitz
-
I'm a Fashion Editor—I Reach For This Effortless Wardrobe Essential When I Don't Know What to Wear
Here are nine easy ways to style the piece.
By Jennifer Camp Forbes
-
The Shirts Londoners Are Willing to Line Up and Down the Street For
The perfect button-down shirt does exist.
By Emma Spedding
-
Jennifer Lopez Wore the Pretty Shirt Trend That Makes Even Y2K Jeans Look Elegant
We love an elevated J.Lo outfit.
By Allyson Payer
-
The "Ultra-High Net Worth" Top That Chic People Are Wearing in NYC and Copenhagen
High neckline, high net-worth.
By Anna LaPlaca
-
I'm a Professional Shopper—30 Elegant Picks I'm Eyeing From Mango, COS, and Nordstrom
These Cyber Monday deals are too chic to pass up.
By Jennifer Camp Forbes
-
Zendaya's Extremely Revealing Naked Dress Is Giving '70s Cher
An homage.
By Eliza Huber
-
I'm a Stylist and a Pre-Loved Fashion Company Founder—These 20 Chic Fall Pieces Have My Attention
These boho-chic finds are guaranteed to sell out.
By Jennifer Camp Forbes