When Emma Watson wore a pair of trainers by the ethical French brand Veja, they quickly became one of the most talked-about sneaker brands around. The classic white shoes (made from recycled plastic bottles and wild rubber) feature a distinctive V-logo in varying colours on each side. Emma first wore the trainers back in October 2016, but it wasn't until 18 months later that the seemingly simple lace-ups started gaining popularity.
The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. Now I spot these trainers "in the wild" every day, as they seem to have become the most popular trainers of 2018. At a coffee house in London last week, I saw four separate women wearing the red, white and blue pair. Keep scrolling to shop our edit of the best Veja sneakers on the market, plus a guide to how fashion girls are wearing theirs.
Match your floral midi to your Veja logo à la Lucy Williams.
What shoes to wear with cropped white jeans? Here's your answer, courtesy of Dutch fashion blogger Anouk Yve.
Another winning Lucy Williams combo—this time proving even maxi dresses go well with Veja kicks.
Related: Summer 2018 Fashion Trends: The Only Looks You Need to Know
Shop Veja:
Related: Here's Why Every Influencer Owns This Classic Trainer Style
These sneakers are just too cool to not snap up.
-
French and Spanish Women Just Confirmed It: This Pretty Sneaker Outfit Will Rule Summer 2025Here's the proof.
-
Bella Hadid Just Wore the Elegant Spring Sneaker Trend I'm Benching My Suede Ones ForAnd in Paris, no less.
-
In Case You Were Wondering Which Pretty Sneaker Trend Anne Hathaway Would Wear, It's This OneThis just in from the streets of NYC.
-
I'm So Into Nordstrom's Sneaker Department—These Styles Are the CoolestFresh silhouettes.
-
These Are the 7 Stylish Shoe Trends Fashion People Will Be Wearing With Jeans This SpringI see chic denim outfits in your future.
-
Spotted in the Paris Airport: The Coolest Sneaker Trend to Wear With Leggings RNThe perfect pairing.
-
At Least 3 Celebs Just Wore These Anti-Trend, Anti-Skinny Pants That Go With Every Sneaker ColorI guess it's a thing.
-
I'm Sorry, But I Feel So Basic Wearing My Black Sambas—6 Styles I'm Buying to Feel Cool AgainHear me out.
