To Me, From Me: Lingerie That's So Good I'd Buy It for Valentine's Day

Valentine's Day couldn't come at a better time. I've decided to dive headfirst into my self-love era, and I'm not looking back. The self-love revolution has officially peaked. Post-Grammys, my current anthem is "Flowers" by Miley Cyrus, and just like Cyrus sings that she can buy herself flowers, I can buy myself lingerie. Whether you're 100% single and want to have something to wear on the big day or you're committed to someone who doesn't have a clue about buying gifts, don't be afraid to send some love to yourself this year.
I was inspired to write this story when my endless scrolling found its way to the lingerie section of one of my favorite retailers. Honestly, I was blown away by the great work that designers have done, and I just need to share some of the amazing sets I found. If you're looking for your sign to wear lingerie for no reason, I think these 32 mind-blowing finds just might be it.
This would look amazing as lingerie or paired with jeans and a cool jacket.
Pajama party with friends? This is the look for you.
Nothing says Valentine's Day more than this set.
I've seen people style these items as separates, and it's always a vibe.
One of the first lingerie brands I ever shopped was this Nordstrom one. It's the best place to start.
Merlot is a colorway I'd like to experiment with.

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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