I Almost Don't Want to Share These Under-the-Radar Cool-Girl Brands
I don't really consider myself to be a stingy person but when it comes to discovering under-the-radar fashion brands I can be, well, a tad conservative with what I share. It's not because I don't want my friends to shop from interesting labels; it's more of an emotional response I get when I've found a designer that feels truly fresh, something that's hard to accomplish nowadays if you ask me. When I get that feeling that only comes from learning about a lesser-known indie brand, I want to hold on to it for a short while so I can feel like I was an early adopter of what surely is about to become a cult favorite. Once it's passed, then I begin to spread the news, which brings me to the subject of today's shopping roundup.
Ahead, I've culled a list of nine under-the-radar fashion brands that cool girls are shopping and wearing right now. There are a few newbies in the bunch that you may not have heard of and a smattering of options that have gained traction in recent seasons (talking to you, Nanushka). Continue ahead to discover these labels and shop your favorites for a fun and fresh fall wardrobe.
Gabriel for Sach
Hailing from Barcelona, this bag brand is about to blow up thanks to its exquisite fabrics, cool colorways, and unexpected silhouettes and hardware.
Collina Strada
This underground New York City label is in every cool girl's closet right now. Snag a piece to add an element of whimsy to your wardrobe.
Priscavera
If you're always on the hunt for a new statement piece to adopt, look no further than Priscavera.
Nunoo
This Denmark-based bag label playfully blends edgy downtown elements with utilitarianism. Reach for its moto belt bag this fall to give your outfit a cool finish.
Rezek
If you're in need of a juicy pop of color by way of '90s-inspired silhouettes then say hello to Rezek, your new go-to.
SVNR
This New York-based brand is not only fun to wear but also happens to be sustainable. The brand uses upcycled materials, so its barrettes and earrings are a worthy addition to your jewelry box.
Sophie Monet
Skip the dainty gold jewelry this fall and try a wooden bauble from Sophie Monet.
Stine Goya
For consistently-cool outfits, don't forget Stine Goya. This It-girl label offers a steady supply and bright color and print palettes cut into wearable silhouettes.
Nanushka
This label continues to gain traction amongst the fashion crowd; grab a pair of silky pants or a vegan leather dress for the season ahead.
Up Next: 10 fall office outfits that'll make you look like a boss.
Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)
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