27 Must-See Under-£100 Buys From My Latest High-Street Deep Dive

In Britain, we're blessed with some of the best affordable fashion the world has to offer, culminating in our beloved high street. I've always been a frugal spender, and in my decade tenure as a style editor, I've become something of a high-street shopping expert. So when my colleagues asked me to share my favourite under-£100 products for the season ahead, I was more than up to the challenge.

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(Image credit: @ABIMARVEL)

Abi Omole wears a gilet, bra top and trousers, all from H&M. 

I firmly believe you don't need to part with serious cash to get your hands on something exceptional or to assemble a high-end look. Case in point: All of the below. I spent the best part of an afternoon scouring each and every new-in section to bring you a concise edit of the best under-£100 products out there.

Spanning the stalwarts—think Mango, H&M and Zara—all the way to the under-the-radar brands fashion types would love to keep secret, I'm lifting the lid on the new season and showcasing the must-have pieces you need to look on-trend (and that won't bust your bank balance). If you're looking for a floaty dress to wear with your chunky boots or perhaps an It knit to pep up your sweater collection, keep scrolling to see my affordable fashion wish list.

SHOP MY UNDER-£100 EDIT

1. DRESSES

2. OUTERWEAR

3. TOPS

4. TAILORING

5. MIDI SKIRTS

6. HANDBAGS

7. JEANS

8. SHOES

9. KNITWEAR

Next Up: 7 Autumn Accessory Trends That Are Already Taking Over

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.