I'm Updating My Wardrobe on a Major Budget—35 Under-$100 H&M Buys I'm After
"New year, new me" is the mantra. I've decided to make quite a few updates to both my personal life and my personal wardrobe. This involves a wardrobe overhaul, but one thing I'm certain of is that I definitely don't want to break the bank while doing it. I was checking out some of my favorite retailers to see where the best place to begin would be, and I found myself obsessing over the latest arrivals from H&M.
It still amazes me that H&M can create some of the season's best pieces at under $100. Right now, I'm predominately shopping for wardrobe staples that can be worn a million ways, which is exactly what I found during my recent scroll. Below, find the 35 pieces I'm beginning with.
A black top that will make you want to give away every other one in your closet.
Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
-
I Always Turn to Mango, Zara, and H&M for Elevated, Affordable Basics—These 29 Are It
Did I mention they're all under $150?
By Caitlin Burnett
-
H&M's White Lotus Collection Just Might Be the Last Vacation Wardrobe I'll Ever Need
Perfection doesn't even come close.
By Anna LaPlaca
-
I Just Got Back From Europe, and Now, I Want to Shop These Trends From H&M, Nordstrom, and J.Crew
Think effortless elegance.
By Caitlin Burnett
-
I Already Failed My 2025 No-Buy—36 Under-$100 H&M Finds That Look Triple the Price
Miu Miu, Khaite, and Prada are all on the menu.
By Ana Escalante
-
I'm a Fussy Shopping Editor—30 Expensive-Looking H&M Winter Items I'd Actually Buy
This is big for me.
By Nikki Chwatt
-
My Dad Asked Me to Max Out My 401(K), But I Bought These COS, H&M, and Mango Items Instead (Sorry)
At least, I look rich.
By Eliza Huber
-
It'll Be a Miracle If These New H&M Shoes Are Still in Stock When You Press Add to Cart
They'll go fast.
By Eliza Huber
-
30 Staples From H&M, Free People, and Mango That Are Easy, Chic, and Cool
Winter dressing at its best.
By Courtney Falsey