You know you were born to be a fashion editor when scrolling through Zara's new-in section brings you inordinate amounts of joy. Although I know the biggest drops tend to happen on Mondays and Thursdays, I still like to scan the site daily—all in the name of journalism, of course!—to ensure I spot the next sell-out item before it, well, does just that; sell out. One of the perilous parts of doing so, however, is that I often see things I'd quite like for myself. This is Zara we're talking about, a brand which is generally appealing across the board. And right now, in regards to my own wardrobe, I'm naturally focusing on summer.
Jessica wears a crochet dress from Zara.
I don't buy new items often, and when I do, it's usually to replace pieces that are beyond repair. Think white dresses with sun tan lotion stains that I just can't shift or, indeed, clothes that I've kept since my early 20s and no longer fit me. It wasn't until this past weekend, when the sun shone for the first time in what felt like ages that I realised I had a few gaps in my summer capsule from such past purges. Never mind, Zara's summer collection is here, and it has the items I could do with replenishing fully covered. However, upon scrolling, I couldn't help but notice that there were a handful of Zara's summer trends that really stood out; items I know will be all over my Instagram feeds and the streets of London in a matter of days.
Looking at the latest Zara wares, I couldn't help but think that the brand has nailed that London cool-girl aesthetic with its latest collection; a blend of relaxed tailoring, excellent separates and considered colours feels intrinsic to the aesthetic I see in coming out of the capital right now, which isn't an easy thing to encapsulate in one collection. As such, I've rounded up an edit of the Zara summer trends I know will dominate London this season. To see them, you need only scroll on.
7 SUMMER TRENDS THAT ZARA HAS NAILED FOR 2024
1. DRAPED DRESSES
This minidress looks so chic paired with tan sandals.
Linen fabrications make the draped dress trend look especially elegant.
This pretty pink colourway is a surprise hit.
One-shoulder necklines are a key trend this season.
2. TIE-FRONT TOPS
This top will make any jeans outfit feel more summery.
Puff sleeves make this trend feel extra pretty.
Try pairing this with a slip skirt or long shorts for an elevated evening look.
Of course, the matching skirt also found their way into my basket.
3. CHIC CANVAS BAGS
From office to the plane, this is the chicest carry all of, well, them all.
The sling-shaped shoulder bag is given a timely update in canvas.
I've seen this bag on so many influencers, including Jessica Skye.
The combination of tan faux leather and canvas is supremely chic.
4. '80S BALLOON HEMS
One of the most elegant interpretations of the trend I've seen.
Nothing says "fun" quite like a puffball miniskirt.
This skirt also comes in white and black, but the emerald green feels fresh.
The perfect dress for summer evenings.
5. CARRIE BRADSHAW-STYLE HEELS
Zara is rife with shoes that look as if they came from Carrie Bradshaw's closet, starting with these leopard mules.
A pink satin bow? I'm invested.
The low-heel, pointed closed-toe and sparkle are all Bradshaw hallmarks.
This is just calling to be worn with a newspaper print dress.
6. QUIRKY GREEN
London fashion people are quick to jump on colour trends—I know this unusual shade of green will be something they'll quickly adopt.
A one-piece jumpsuit that's just as fabulous as any dress.
Try pairing these vivid trousers with a crisp white vest or shirt.
Such an easy throw on.
7. COMFY DRAWSTRING TROUSERS
Shirking uncomfortable trousers this summer, instead, I'm seeing lots of wide-leg, drawstring pairs take over the market.
The contrast trim makes this comfy trouser style feel polished.
Linen drawstring trousers will become your heatwave style solution.
The fold-over waistline gives this pair a designer-looking finish.
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