Zara's New Collection Is Like Something Out of a Fashion Fairytale
There's rarely a Tuesday or Thursday that I don't check Zara's app and feel a twinge of excitement to scroll through that day's new arrivals. That said, I only allow myself to bask in true Zara-induced giddiness on two occasions per year: When the autumn/winter Studio collection is revealed and six months later when its spring/summer companion debuts. And as luck would have it, today is one of those days.
This morning, Zara launched its S/S 23 collection and subsequent fairytale-esque campaign, which was shot by renowned fashion photographer Steven Meisel and styled by Karl Templer. The collection, according to a press release, was based on the premise that rules—at least when it comes to fashion—are meant to be broken and there is beauty in contradictions. To bring this to life, the design team took inspiration from a handful of otherwise contrasting style aesthetics from different fashion locales. "It's a mix of Parisian sensuality, a bit of London rebellion, some Scandinavian earthiness, mixed with the simplicity of dressing for a New York summer," the release explains.
See how Zara's designer brought this vision to life by shopping its brand-new S/S 23 Studio collection below.
You absolutely cannot go wrong with a suit, especially one as vintage inspired and unique as this one.
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The song "Short Skirt/Long Jacket" by Cake comes to mind, and I'm not mad about it one bit.
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This is the trench coat of my dreams. But actually, how did Zara know?
Short shorts are fun and all, but sometimes, they're simply not practical. These, however, will always look good and impress whomever you're with.
Dreamy knits are all I personally want to wear right now as we transition from winter to spring.
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If you haven't filled your closet with waistcoats and vests already, now's your chance.
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This one's especially cool because of how low the front is. Just think of all the layering possibilities.
Nothing says fairytale like a sheer, tiered sundress with tiny, intricate details.
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I love the idea of styling a long shirtdress with pants for an oversize, unexpected look.
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Shop more from Zara's S/S 23 Studio collection:
I've been looking for a pair of white trousers that I can wear in the summer. This pair just might be the one.
I want to see Keira Knightley in this dress in one of Joe Wright's period pieces ASAP.
I'm very into the idea of simply styling this blouse with vintage Levi's and sandals.
Next Up: I've Assembled 5 Easy Outfits Around This Best-Selling COS Dress
This story originally appeared on Who What Wear US and has since been updated.
Eliza Huber is a New York-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 after almost four years on the fashion team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring The RealReal for discounted Prada.
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