Here at Who What Wear, we have access to some pretty interesting data. No, not how many Deliveroos you've had this week or the number of texts you sent to your ex on Friday night, don't worry. But we can see which products and brands are selling the most right now, and let me tell you, it's fascinating. Often the hero buys we see taking off are explained by influencers or celebrities backing a certain item or even us editors sharing our favourite pieces on the reg. But sometimes we'll look into the data, and it's all you—our readers—advocating for the pieces you love and putting your money where your latest wardrobe crush is. (Plus, we're lucky to have a Zara insider who can share what pieces are flying off the site right now, meaning you can snap them up before they go fully out of stock. You're welcome.)
Liv Madeline wears a knitted jumper from Zara.
So what's proving incredibly popular at the moment, I hear you ask? Well, hold tight because I'm about to let you in on the secrets. Specifically, what the Zara best sellers are this month so far—because we all love a good lunch break or pre-bedtime browse on the high street hero's site, don't we? This way, you get to cut through all the (thousands of) products on site, save time scrolling, and head straight for the best, and most popular, items available at Zara right now.
Keep scrolling, and you'll see Zara's current bestsellers, from designer-looking bags to chic jackets. Enjoy!
Shop the 9 Best-Selling Zara Buys:
If you're looking for a chic way to upgrade your new season wardrobe, look to a brown suede jacket.
A great pair of staple jeans is a smart addition to any wardrobe.
The finer details can take a simple outfit from good to great, and this sleek necklace went straight in my basket.
What's better than a highly chic trench coat? A reversible one. Embrace playful checks or turn inside out for a refined camel look.
Belted details are trending for their elevated properties, and Zara takes the hard work out of styling by bringing together a polished waistcoat with a belted finish.
The hard part is choosing between the soft grey and deep rust colours.
Delicate boho details are set to return in a big way this spring.
For a put together feel with a 2025 edge, look to sharp tailoring with a pinstripe finish.
No matter the season, Zara's heeled mules will bring a refined finish to all your looks.
Shop Our Other Favourite Zara Buys:
Zara's bomber jackets alway go viral.
The perfect winter trouser.
These have such a '90s feel to them.
Perfect for your workwear wardrobe.
A wide-leg jean is always good idea.
Wear this now and well into spring.
Team Who What Wear are currently obsessed with this exact cardigan.
A great layering piece.
Effortlessly chic.
Snake flats are the easy shoe that the fashion set is backing this winter.
The winter knit of all winter knits.
The perfect year round skirt.
This bag would look so chic with white trousers or jeans.
A classic boucle jacket will serve your wardrobe for years to come.
I love how this has been styled.
The styling possibilities are endless. Wear with skirts, dresses and jeans alike.
A very tempting find.
Incredibly easy to dress up or down.
So cute with jeans and loafers or a mini skirt and knee-high boots
This satin shirt is so easy to take from day to night.
This went straight into my basket.
You can never go wrong with classic black leggings.
Stunning with boots or flats.
This story was published at an earlier time and has since been updated.
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