The time has finally come. After months of behind-the-scenes research, planning and designing we’re so excited to announce the launch of Who What Wear Collection. It is a curated edit of the best clothes, shoes and bags to take you into spring top-to-toe, and they're all dropping this week on Zalando.
Designed with the most-popular insider trends in mind—from thong sandals to oversize clutch bags and Insta-ready dresses to the perfect trench coat—if you’re looking to tick off some of this season’s biggest obsessions with your spring shopping, we’ve got you covered.
After all, if anyone should be able to design a clothing collection of the hottest pieces, it's probably us. We spend our lives pouring over street style images, researching cult pieces and talking to industry insiders about the hottest trends out there. The editor-approved collection is inspired by global street style trends but is created with our community of stylish and experimental women in mind—an affordable It brand for those in the know, capturing what’s happening in the world of fashion right now.
Not only does it look good, but we’ve also been sure to use great quality fabrics. All of our shoes and handbags are produced in a carbon-net neutral factory, the first in the world to be certified climate neutral. The leather is LWG-certified and our footwear box packaging is 100% recyclable. Plus, 85–88% of the collection is currently made from recycled fabrics, with a final goal to be 100% recyclable or sustainable by 2022.
The collection is now available to buy here and currently ships to 17 countries. Keep scrolling to start shopping…
Shop Clothing
A trench coat is a timeless classic and perfect for this transitional time of year. And we just so happen to have the perfect, slightly oversize version for 2020.
You're about to see all of our UK editors wearing the boilersuit, faux-leather pieces and cool cargo trousers below on repeat. Not to mention the acceptable-for-all-occasions floral dress come spring.
Shop Footwear
Strappy sandals are a spring staple for 2020, and we have a pair for every occasion. If you're a minimalist, the mules are sure to be a favourite, and we can totally see the white heels working so well with jeans now and with midi dresses come summer. For now, the whole Who What Wear UK team have their eyes on the chunky lace-up boots until the weather warms up.
Bags
Big fan of a '90s shoulder bag, classic crossbody situation or a clutch bag obsessive? You're in luck. If you're a regular reader of Who What Wear UK, you'll know how into snake and croc prints we are, and can we just talk about that perfect shade of lime green? Shop our favourites below and keep your eyes peeled for the rest of the collection dropping soon…
Up next, the only trends you need to know about for spring/summer 2020.
-
Sambas Aren't a Trend Anymore—They're a Staple: Here's How to Wear Them in 2025They've become a classic.
-
This Rich-Looking Colour Will Fool Anyone Into Thinking Your High-Street Bag Is DesignerIt's so glossy.
-
I've Evaluated Every Style—These Are the 7 It Bags Set to Rule 2025To have and to hold.
-
5 Winter Basics to Own If You Refuse to Follow TrendsOur forever favourites.
-
So You Bought a Suede Bag—Here Are the Affordable Ways to Keep it Looking Brand NewRestore your prized possession to its former glory.
-
5 Ways I'm Wearing This Classic Jacket Style Now and Well Into SpringThe styling possibilities are endless.
-
If Anyone Knows How to Find a Stylish Work Bag, It's Fashion Editors—These Are the Ones My Colleagues Use Every DayMary Poppins would approve.
-
My First Investment Buy of 2025 Will Be This Tote Bag, and It's On Sale Right NowHeaded for It-bag status.
