Sustainability
Learn more about Sustainability with the experts and editors at Who What Wear.
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Slow Fashion Is a Big Priority for Me—20 Independent Brands I Always Recommend
Shop small this season.
By Avalon Afriyie
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20 Sustainability-Championing Brands Our Editors Really Rate
Take note.
By Maxine Eggenberger
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14 Sustainability-Minded Beauty Brands We Know You'll Love as Much as We Do
Worth switching up your routine for.
By Grace Day
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Refillable Beauty Is the Future: 15 Brands Offering This Sustainable Solution
Kind to the planet and your wallet.
By Eleanor Vousden
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I'm a Sustainable-Fashion Expert, and These 5 Denim Brands Are the Best
A fast track to a greater pair of jeans.
By Andrea Cheong
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I've Been Trying Out Stella McCartney's New Skincare Line—Here's What I Think
I'm genuinely shocked.
By Shannon Lawlor
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The Affordable Summer Capsule We Are All Completely Obsessed With
And you will be too.
By Hannah Almassi
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5 Ways to Find High-Quality Pieces on the High Street
Tips to use right away.
By Andrea Cheong
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10 Easy Ways You Can Make Your Wardrobe a Little More Sustainable
Advice from the industry's leading experts.
By Emma Spedding
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4 Spring-Ready Co-Ord Sets That Are Genuinely Worth Buying
I'm a sustainability expert and have worked it out.
By Andrea Cheong
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7 Fashion Experts on the Indie Brit Brands They Love to Wear
Keeping it local.
By Hannah Almassi
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These 3 Designers Stood Out as Sustainability Pioneers at London Fashion Week
Such clever ideas.
By Andrea Cheong
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We're Creating a Sustainable Collection, and We Need You to Design It With Us
Come join us!
By Remy Farrell
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The In-the-Know Brand That Is Going to be Big in 2022
Trust me.
By Joy Montgomery
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I Can't Stop Telling Everyone About This Cool Under-the-Radar Brand
Upcycling goals.
By Joy Montgomery
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6 Brands We Love That Make Their Products Right Here in the UK
Home-grown heroes.
By Zoe Anastasiou
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The Guilt-Free Fashion Brands We're Prioritising in Our Wardrobes
We got the insider intel.
By Joy Montgomery
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11 Brands That Are Helping Us Rethink the Concept of Second-Hand
From renting to upcycling.
By Zoe Anastasiou
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I've Spent Hours Hunting Down the Best Sustainable Buys for Every Budget
Starting from under £50.
By Elinor Block
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9 Initiatives That Make Me Proud to Work in Fashion Right Now
How they're helping during the pandemic.
By Elinor Block
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If You Like The Row, You Have to See This New Minimalist Brand
It's heaven.
By Joy Montgomery
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I Rented My Outfits for a Month, and Here's My Verdict
The revolution is coming.
By Joy Montgomery
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The Up-and-Coming Conscious Brands Fashion Insiders Are Backing in 2021
The names to watch.
By Joy Montgomery
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I'm Sceptical of Eco Beauty Brands, But These 14 Products Have Blown Me Away
And they're next-level sustainable.
By Shannon Lawlor
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The 10-Piece Summer Capsule You Can Feel Good About Buying
A new way to buy clothes.
By Emma Spedding
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I Just Found a Sustainable Fashion Brand That I Can Actually Afford
Finally!
By Joy Montgomery
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If You Want to Make Your Beauty Routine More Sustainable, This Is a Good Start
We've searched high and low.
By Nateisha Scott
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How Slow Fashion Is Going to Impact How We Dress
This can only be a good thing.
By Elinor Block
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24 Influencers Who Inspire Us to Be More Sustainable With Our Wardrobes
Follow immediately.
By Maxine Eggenberger
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I Avoid Shopping on the High Street—Here's Where I Buy Affordable Clothes
Breaking up with fast fashion is affordable.
By Isabel Mundigo-Moore