Style Tips
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7 Chic Outfit Formulas Stylish People in London, Paris and New York Rely On When It's Really, Really Cold
Practicality meets wow factor.
By Jess Kelham-Hohler
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25 Reasons Why H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear
Cue cosy season!
By Eliza Huber
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11 Pieces Later, You've Got the Perfect Cold-Weather Capsule Wardrobe
From a person who hates winter.
By Maxine Eggenberger
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Stylists and Fashion People Agree—This "Overlooked" Basic Is Instrumental In Making Your Winter Outfits Look Chic
Shop our favourites.
By Avalon Afriyie
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From Flats to Kitten Heels, These Are the 9 Best Shoes to Wear With Wide-Leg Trousers
Exquisite pairings.
By Maxine Eggenberger
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A French Woman Walks Into H&M—9 Elegant Items She'd Buy, and 9 She'd Skip
An affordable edit.
By Judith Jones
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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27 New-In Buys From Zara, COS and ARKET That Are Cosy, Chic and Classy
They don’t disappoint.
By Natalie Munro
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I Have Smart, Classic Taste—7 Midi-Skirt-and-Jumper Outfits I'm Relying On Right Now
Pretty pairings.
By Joy Montgomery
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13 Anti-Trend Basics That Have Become the Foundation of My 2025 Wardrobe
They work hard.
By Harriet Davey
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I Have Expensive Taste But a Small Budget—This Is Where I Find the Best Affordable Cashmere
Jump(er) to it!
By Natalie Munro
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Tried and Tested: The Very Best Leggings on the Market, Reviewed by an Editor
Tested for sheerness, stretch and shape.
By Remy Farrell
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Remy Farrell
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This £5 Product Makes Worn-Out Suede Boots Look Brand New
It's a game-changer.
By Meghan Blalock
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I'm a Stylist—9 Easy Yet Classy Trouser Outfits I Plan on Copying This Year
I said copy and paste.
By Emily Dawes
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I Live in Leggings Come January—7 Elevated Outfits I’ll Rely on This Month
Rosie HW is a big fan too.
By Emily Dawes
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If a Fashion Person Is Wearing Skinny Jeans in 2025, It's With These 4 Elegant Basics
Yes, they're back!
By Bobby Schuessler
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7 Easy and Chic Winter Outfits You Can Comfortably Wear to Work
Power dressing ahead.
By Bébhinn Campbell
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It's True—These 6 Shoe Colours Go With Absolutely Everything
No exceptions.
By Maxine Eggenberger
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When It Rains in Copenhagen and Paris, Fashion People Count On These 6 Chic, Weather-Appropriate Outfits
Take that, drizzle.
By Maxine Eggenberger
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The Secret Is Out: This Is How Fashion Editors Find the Most Expensive-Looking Buys at H&M
Insider tips.
By Emily Dawes
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The Comfortable and Elegant Winter Dress Trend I'd Pick Over Jeans Any Day
Hear me out.
By Natalie Munro
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The Classic Designer Belt Fashion People Simply Won't Take Off
A bona fide 2025 It buy.
By Maxine Eggenberger
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The Pretty Shoe Trend Fashion People Are Wearing With Leggings
Elegant and chic.
By Bobby Schuessler
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Sorry, Trousers—This Anti-Trend, Throw-On Dress Is My Go-To Wardrobe Staple This Winter
Perfect January dressing.
By Krystal Frenche-Davies
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Out of Thousands of High-Street Jumpers, These Are the 28 Most Expensive-Looking
Chic and cost-effective.
By Maxine Eggenberger
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No Doubt About It—These Are the 18 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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17 Classic Items You'll Find in a Minimalist's 2025 Capsule Wardrobe
Less is always more.
By Maxine Eggenberger
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Move Over, Puffers—I Only Have Room for This Classy Coat in My Life
I keep seeing it on the streets of London.
By Natalie Munro