Seasonal Fashion
Learn more about Seasonal Fashion with the experts and editors at Who What Wear.
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The 8 Chic Staples Stylish Londoners Are Wearing On Repeat This Winter
We're always prepared.
By Harriet Davey
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7 Sophisticated Skirt-and-Boot Outfits Fashion People Are Wearing Instead of Jeans This Year
The chicest of double acts.
By Maxine Eggenberger
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5 Chic Party Outfit Ideas for All Types of Dress Codes
Your festive-outfit dilemmas, sorted.
By Harriet Davey
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This Anti-Trend, Throw-On Dress Will Unlock So Many Chic Winter Outfits
Irresistibly cosy.
By Jess Kelham-Hohler
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The Easy Outfit Formula Our Editors Plan on Wearing All Winter
Simple yet effective.
By Maxine Eggenberger
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The Simple Yet Sophisticated Knitwear Trend I've Spotted Fashion People in Europe Wearing
So chic.
By Emma Spedding
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Suddenly, All the Chicest People I Know Are Wearing These Casual Yet Classy Outfit Formulas
Layers, layers and more layers!
By Harriet Davey
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I Searched Through Thousands of High-Street Coats—These 31 Are the Most Expensive-Looking
There's something for everyone.
By Emily Dawes
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Trust Monikh: 16 Chic Pieces I'm Considering Adding to My Winter Wardrobe
Staples to see you through.
By Monikh Dale
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If You're Looking for a New Winter Coat, These Brands Create the Chicest Styles
For all your outerwear needs.
By Emma Spedding
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PSA: This Elegant £45 Sell-Out & Other Stories Knit Is Finally Back in Stock
The perfect jumper.
By Maxine Eggenberger
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7 Chic Jacket Trends That Are Dominating at M&S, Zara and Mango Right Now
Affordable edit incoming.
By Florrie Alexander
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9 Sophisticated Yet Simple Autumn Dress Outfits That Are Guaranteed to Invite Compliments
A look for every occasion.
By Maxine Eggenberger
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Forget the Trends—This Is the Classic Jacket French Women and Elegant Fashion People Rely On Year Round
Suit up.
By Remy Farrell
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These 7 Colours Are the Key to Looking Richer Than You Are This Autumn
The ultimate elegant colour palette.
By Maxine Eggenberger
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I'm Planning My Staycation Wardrobe—6 Cool Summer Outfits I'll Definitely Be Re-Creating
The good weather has finally arrived in the UK!
By Jess Kelham-Hohler
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I Want to Look Classic This Summer, so I Assembled This Polished 8-Piece Capsule
The only items you need to look elegant.
By Maxine Eggenberger
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I Have Classic Style—11 Anti-Trend Pieces I Come Back to Every Single Summer
Summer staples.
By Maxine Eggenberger
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This "Boring" Dress Is Set to Be the Season's #1 Buy
Classic and chic.
By Maxine Eggenberger
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The Anti-Trend Guide to 2024 Fashion
Flash-in-the-pan aesthetics need not apply.
By Remy Farrell
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These 6 Colours Are the Key to an Expensive-Looking Spring Wardrobe
The ones really worth investing in.
By Maxine Eggenberger
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9 Trending Buys That Are About to Become Fully-Fledged Icons in 2024
We didn't see these coming.
By Remy Farrell
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Cashmere Is a Staple in My Spring Wardrobe—This is Where I Shop It on the High Street
Frugal but fancy.
By Maxine Eggenberger
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We're Basically Planning to Live in These 6 Outfits Throughout March
Bookmark them for later.
By Maxine Eggenberger
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9 Pieces Later, and You've Got the Perfect Cold-Weather Capsule Wardrobe
From a person who hates winter.
By Maxine Eggenberger
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Wait, Could This TikTok Outfit Rule Be the Secret to Getting Ready in 5 Minutes?
It's a game-changer.
By Remy Farrell
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This Formally "Dated" Knit Just Became the #1Jumper Trend of the Season
It's a throwback we didn't see coming.
By Remy Farrell
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7 Trend-Free Outfit Ideas We're Stealing From Celebrities in 2024
Screenshot, wear, repeat.
By Remy Farrell
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What the Insiders Want: 2024's Hot Buys According to Fashion People
New year, new inspo.
By Remy Farrell
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I Wear This Item Every Single Day—Here's How I Keep It From Going Stale
No long-term itch over here.
By Maxine Eggenberger