Scandinavian Style
Learn more about Scandinavian Style with the experts and editors at Who What Wear.
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This Is Where I'm Getting All My New Outfit Ideas This Year
Vintage lovers, take note.
By Joy Montgomery
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20 Scandi-Girl Buys From Ganni, Stine Goya and Baum Und Pferdgarten
The ultimate spring inspo.
By Joy Montgomery
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I Tried Dressing Like a Scandi Girl for Winter—Here's What Happened
From print clashing to statement coats.
By Joy Montgomery
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These 7 Street Style Trends Are the Talk of Copenhagen Right Now
So much dress envy.
By Erin Fitzpatrick
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35 Scandi Influencers We Follow Religiously for Fashion Guidance
Outfit by outfit, we are inspired.
By Isabel Mundigo-Moore
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I Always Go to & Other Stories for These 6 Classic Items
Shopping like a pro.
By Lou and Em, A Style Album
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5 Cult Brands That Were All Over Copenhagen Fashion Week
So much Scandi cool to love.
By Isabel Mundigo-Moore
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How to Accessorise Just Like a Scandi Girl
The hair clips, handbags and huge scarves you need now.
By Natalie Hammond
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The 7 Lesser-Known Scandi Brands I Really Want to Tell You About
Ganni's great, but there are more out there.
By Joy Montgomery
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What All the Cool Scandi Girls Are Wearing, in 7 Perfect Outfits
One look for every day of the week.
By Olivia Lidbury
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Every Scandi Girl Is Carrying One of These Little Game-Changing Bags
Can't help but want one.
By Hannah Almassi
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I've Discovered the Scandi Version of Zara
And I'm not talking about H&M.
By Emma Spedding
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Whenever I'm in a Style Rut, This Is Where I Go for Inspiration
This will make you want to wear more colour.
By Emma Spedding