Scandinavian Style
Learn more about Scandinavian Style with the experts and editors at Who What Wear.
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3 French Vs 3 Scandi Knitwear Trends Set to Be Everywhere This Winter
Choose your team.
By Remy Farrell
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I've Just Assembled the Perfect Scandi Capsule Wardrobe With 9 Easy Pieces
Scandi style staples.
By Jess Kelham-Hohler
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I've Done the Research—These Are the 6 Haircuts Scandi Girls Always Ask For
So cool.
By Grace Lindsay
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7 Cool Fashion Trends You’ll See All Over Europe This Autumn
Notebooks at the ready.
By Bébhinn Campbell
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Scandi Style Is My Kryptonite—6 Street Style Trends From Oslo I Can't Stop Thinking About
The ones to know.
By Natalie Munro
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I Study Scandi Style for Sport—7 Chic Autumn Outfits They Always Wear with Trainers
I'm taking notes.
By Jess Kelham-Hohler
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4 French Vs 4 Scandi Jacket Trends That Prove You're in the Know This Autumn
Choose your tribe.
By Remy Farrell
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These 8 Ridiculously Easy Scandi-Girl Hairstyles Are Perfect for Busy People
For when effort isn't your thing.
By Shannon Lawlor
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It's True, Scandi Girls Have The Chicest Nails—7 Designs They Rely On
Understated polish.
By Eleanor Vousden
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4 French Vs 4 Scandi Dress Trends That Are About to Be Everywhere This Summer
Choose your team.
By Remy Farrell
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7 Cool Summer Trends Scandi Women Have Welcomed Into Their Wardrobes
Take notes.
By Bébhinn Campbell
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8 Anti-Trend Summer Outfits I'm Stealing From Scandi Women
For when you have "nothing to wear."
By Maxine Eggenberger
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From Scandi to French Women, Everyone Agrees on This Controversial Trouser Trend
Don't knock it 'til you try it.
By Yusra Siddiqui
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Scandi Street Style Is Elite—These 6 Spring Dress Outfits Prove It
Double-tap-worthy dressing.
By Remy Farrell
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Spring’s New, Scandi-Inspired Top Trend Is Here, and Yes, It Looks Great with Jeans
It's so pretty.
By Natalie Munro
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I'm Obsessed With Scandi Fashion—Here Are 12 Spring Outfits I've Screenshotted
Clear your photo storage.
By Jasmine Fox-Suliaman
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8 Anti-Jeans Outfits the Scandi Fashion Set Swear By All Year Round
And I plan on following their lead.
By Jess Kelham-Hohler
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Trust Scandi Women—These 5 Classic Shoes Go With Everything
A perfect footwear capsule.
By Maxine Eggenberger
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3 Quick and Elegant Ways Scandi Women Are Updating Their Outfits for 2024
So easy, so impactful.
By Natalie Munro
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A Scandi Woman Walks Into H&M—This Is What She's Picking Up
Cue lots of great knits.
By Natalie Munro
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A Scandi Woman Goes Shopping On the High Street–Here's What She'd Buy
From Copenhagen to your closet.
By Remy Farrell
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The Cool Scandi Brand Fashion People Are Buying Their New It Bags From
Arm candy ahead.
By Florrie Alexander
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Copenhagen Has Spoken—These Are the 5 Trends You're About to See Everywhere
Icons only.
By Remy Farrell
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4 Scandi Influencers Share the Autumn Buys They're Most Excited About
The epitome of cool.
By Bebhinn Campbell
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There Are 3 Simple Reasons Scandi Women Have Great Skin, and We're Missing Out
The secret to a fresh-faced glow.
By Shannon Lawlor
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Copenhagen Fashion Week Just Made These 6 Cool Trends Go Viral
Denmark does it again.
By Erin Fitzpatrick
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I Did Some Digging, and These 26 Pieces Are the Most Popular Homeware Buys
From Made.com to Matches.
By Joy Montgomery
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All The Outfits I've Loved This Week From Copenhagen's Fashion Week
It's all gone digital.
By Zoe Anastasiou
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I Always Turn to These Scandi Girls for Feel-Good Outfits
Endorphin dressing on tap.
By Joy Montgomery
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7 Chic Scandi Influencers on the Outfits They're Wearing at Home
Hint: It involves a lot of colour.
By Zoe Anastasiou