Puma
The latest and greatest from Puma, compiled reviewed and walk-through-ed by our editors.
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Fashion People in Paris and London Agree That These Will Be 2025's It Trainers
I'll take one of each, please.
By Nikki Chwatt
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There’s a Trendy New It Trainer Doing the Rounds, and Celebs Are Already Hooked
Sorry, Sambas.
By Natalie Munro
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Trust Us—These Trainers Are Destined for Cult Status This Year
It's all about pastels.
By Emma Spedding
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Solange Knowles Joins The PUMA Family
The singer art directed this exclusive campaign for the label, tapping her four favourite It girls to model new styles and share their own fashion-savvy insights (see roundtable chat below).
By Evelyn Crowley
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The French Sneakers That Look So Good With Skinny Jeans
Simple but effective.
By Aemilia Madden
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#TuesdayShoesday: These White Sneakers Could Replace Your Stan Smiths
Because it's always good to have a very cool backup pair of trainers.
By Hannah Almassi
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While You Were Working: This Week's Important Style News in Brief
Including what went down at Bridal Fashion Week.
By Hannah Almassi
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So Rihanna's Fur Slides Sold Out in No Time
This trend has genuinely found its feet.
By Hannah Almassi
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The Dos and Don'ts of Wearing Sneakers
We break it down.
By Aemilia Madden
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See What 5 Fashion Bloggers Are Wearing to the Gym
Stylish workout gear, anyone?
By Sara Koonar
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Rihanna's First Puma Ad As Creative Director Is Here
Athletic gear at its finest!
By Bobby Schuessler