Online Shopping
Learn more about Online Shopping with the experts and editors at Who What Wear.
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Long Wool Coats Are Peak Luxury—From H&M to Raey, These Are the Best Out There
Right on time for winter.
By Jennifer Camp Forbes
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It’s Official: These Are the Best Trousers According to Style Experts
Goodbye, trouser struggles.
By Harriet Davey
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We're Wearing This Versatile Jacket Everywhere From Workouts to Coffee Dates
It's a winter must-have.
By Anneliese Dominguez
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The Exceptionally Cool Designer Collection Editors Are Coveting for Autumn
I can't get over these pieces.
By Anneliese Dominguez
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It's Official: These Are the 30 Most-Wanted Fashion Items of 2023 So Far
They must be good.
By Emily Dawes
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I Asked My European Mum What Trends She’s Following This Summer—She Said These 7
Mother knows best.
By Ana Escalante
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Any One of These Expensive-Looking H&M Items Will Elevate Your Wardrobe
We've found the high-street hero's best pieces.
By Maxine Eggenberger
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I've Been a Stylist for 20 Years—These Are My Key Summer Wardrobe Staples
Angie Smith shares her top picks.
By Emily Dawes
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Dear, Quiet Luxury, I've Had Enough—25 Statement Pieces My Closet Needs
Who's with me?
By Lauren Eggertsen
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7 Influencers Share Their Ultimate New-Season Wish Lists
What a treat!
By Remy Farrell
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What Our French Fashion Friends Do and Don't Shop for at Zara
Good advice for all of us.
By Hannah Almassi
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These 24 & Other Stories Dresses Are Incredibly Pretty and Easy to Throw On
They're literally stunning.
By Maxine Eggenberger
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Bought by You: The Top 10 Most Purchased Fashion Items of May
Proven hits.
By Emily Dawes
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All Our Editors Agree: These Are the Best M&S Pieces to Buy for Summer
New-season style starts here.
By Maxine Eggenberger
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I've Just Moved to Paris—5 Things Parisians Always Wear and 5 They Skip
Recent Paris resident Ryan Norville has some key observations.
By Lauren Adhav
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This Surprise Net-a-Porter Sale Is Honestly Unreal—29 Items You Need to See
There's 20% off for a very limited time.
By Allyson Payer
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As a 30-Something Editor, I Feel Seen by These 29 Zara New Arrivals
Just take all my money.
By Allyson Payer
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I've Worked in Fashion for 15 Years and Never Regretted Buying These Dresses
Trust me—I own (and love) all of them.
By Hannah Almassi
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These 25 Pieces Look So Expensive That No One Will Believe They're High Street
It's all about the details.
By Elinor Block
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No Lie—M&S Just Created the Perfect Spring Capsule
Everything looks so high-end.
By Maxine Eggenberger
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6 Minimalists Just Shared Their Trend-Proof Wish Lists With Me
A timeless edit.
By Maxine Eggenberger
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I've Been a Stylist for 27 Years—These Pretty Items Elevate My Wardrobe
Gorgeous selects.
By Bobby Schuessler
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25 New-Season Pieces That'll Change the Way You Dress All Year Round
New year, new inspo.
By Who What Wear
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Trust Us–These Are the Buzzy Brands We'll All Be Talking About in 2023
The names on everyone's lips.
By Remy Farrell
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I'm Really Fussy About Dresses—These 31 Pass My Taste Test
Only the best for you.
By Lily Russo-Bah
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This Is Scientifically the Best Time and Day to Shop Zara (and Your Other Faves)
Alarms at the ready.
By Maxine Eggenberger
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I Just Found the Best Straight-Leg Jeans for Midsize Girls With Hips
Trust me, I tried them all.
By Lily Russo-Bah
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I Always Spot It Buys First—These 5 Knitwear Trends Will Be Everywhere
From a fashion expert.
By Lily Russo-Bah
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30 Elevated Pieces That Are Getting Me Excited for Autumn
Step inside my wish list.
By Lily Russo-Bah
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33 Autumn Shopping Picks From Mango, H&M and Arket
Luxury leather, chic boots, It knits…
By Maxine Eggenberger