Online Shopping
Learn more about Online Shopping with the experts and editors at Who What Wear.
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Attainable Luxury: 15 Designer Bags That Are More Affordable Than You'd Think
Your wardrobe and wallet will be pleased.
By Florrie Alexander
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I'm a Dress Expert—These Are the 9 New Styles I Rate
It's my specialist subject.
By Hannah Almassi
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17 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
We're both in love.
By Poppy Nash
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
So much goodness, so little time.
By Remy Farrell
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Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So Easy
Find your perfect fit in less than five minutes.
By Elinor Block
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I Just Scrolled Through So Many Petite Winter Buys—These 26 Were the Very Best
Petite people, this one's for you.
By Emily Dawes
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Are You a COS Obsessive? Then You Need to See These 8 Other Minimalist Brands
Time to take note.
By Hannah Almassi
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I'm Obsessed With Zara's Sister Brand—19 Luxe Pieces on My Winter Wish List
Quiet luxury on the high street.
By Eliza Huber
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These COS Trousers Are So Popular I Don't Understand How They're Still in Stock
The perfect capsule-wardrobe buy.
By Hannah Almassi
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Trust Monikh: 16 Chic Pieces I'm Considering Adding to My Winter Wardrobe
Staples to see you through.
By Monikh Dale
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21 Zara, H&M and Mango Items That Are Classic, Chic and Premium-Looking
True wardrobe heroes.
By Remy Farrell
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Not to Be Dramatic, But These Are the Only Coat Brands You Need to Know
Bookmark them ASAP.
By Jasmine Fox-Suliaman
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7 Items Our Editors Would Never Buy From Zara and 7 They Definitely Would
Stranger things have happened.
By Maxine Eggenberger
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Small But Mighty: 21 Beautiful Independent Brands to Add to Your Roster
Something different.
By Avalon Afriyie
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These 5 Cult Brands Offer Plus-Size Clothes—Here's How They Stack Up
I've seen great moments of progress.
By Ana Escalante
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These Are the Best Summer Finds at COS (I'd Know—I Tried Them On)
The jeans are especially noteworthy.
By Eliza Huber
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Trust Me—These 11 Zara Items Will Go Viral and Sell Out by August
My predictions are never wrong.
By Eliza Huber
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This Is How We Actually Find Expensive-Looking Fashion on Amazon
Affordable, convenient and chic.
By Emily Dawes
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I'm Convinced That These 11 H&M Items Will Sell Out by August
I'm talking 99.99% sure.
By Eliza Huber
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These 20 Zara Basics Make Up the Chicest Expensive-Looking Summer Wardrobe
Trust me.
By Lauren Eggertsen
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Well Done, H&M—I Want Everything From Your New Summer Drop
Minimalists, this one's for you.
By Maxine Eggenberger
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These 29 Mango Dresses Will Be the Guaranteed Stars of Your Summer Highlight Reel
From everyday to occasion dresses.
By Jennifer Camp Forbes
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I'm 32—This Is the Summer Trend I'm Buying From M&S, Arket and H&M
Chic.
By Emily Dawes
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For the Past 5 Years, I've Bought All of My Favourite Dresses From This Brand
I highly recommend them.
By Hannah Almassi
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13 Beautiful Basics That Will Make Your Wardrobe Feel Complete
A call for the classics.
By Jess Kelham-Hohler
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Everyone In Fashion Buys Their Coats, Knits and Jeans From This Low-Key Brand
Chic with a capital C.
By Emily Dawes
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Okay, Wow—My Entire Mango Wish List Is Now in the Cyber Monday Sale
Everything I had my eye on is there.
By Maxine Eggenberger
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I'm a Shopping Expert—12 Beyond-Perfect Party Pieces You Need to See
All the inspiration, courtesy of influencer Jessica Skye.
By Jessica Skye
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I Want to Look Richer Than I Am—These New H&M Pieces Are Up to the Task
They could easily pass for designer.
By Maxine Eggenberger
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7 Items Our Editors Would Never Buy From H&M
Yes, really.
By Maxine Eggenberger